Netflix raised prices on all U.S. subscription tiers in late 2024

Netflix increased the cost of every subscription plan available to U.S. customers in October 2024. The Basic plan (with ads) went up by $1 per month, the Standard plan rose by $2.50, and the Premium plan increased by $2. These are the prices you pay today if you start a new subscription or if your renewal date falls after the price change took effect.

The company has raised prices roughly every two years since 2019. Each increase affects new subscribers immediately and existing subscribers when their billing cycle renews. If you signed up before the price hike, you may still be paying the old rate until your next renewal date — but you will see the new price then.

Key Takeaways

  • Netflix's Basic with ads plan costs $6.99 per month after the October 2024 increase, Standard costs $15.49, and Premium costs $22.99.
  • Existing subscribers see the new price only when their billing cycle renews, not immediately upon announcement.
  • The Basic plan without ads was discontinued in the U.S., leaving ad-supported and Standard as the two lowest-cost options.
  • Price increases are tied to your renewal date, so checking your account settings tells you when you will see the new rate.
  • Sharing passwords outside your household now costs extra on Standard and Premium plans, which factors into the real cost of your subscription.

Current Netflix plan prices and what each includes

Basic with Ads costs $6.99 per month. You get standard video quality (up to 1080p), one screen at a time, and ads play before and during content. This plan does not include offline downloads or the ability to add extra members.

Standard costs $15.49 per month. You get full HD video (1080p), two screens at the same time, and no ads. You can download titles to watch offline and add one extra member to your account for $7.99 per month if they live outside your household.

Premium costs $22.99 per month. You get 4K video quality, four screens at the same time, and no ads. You can download titles and add up to two extra members for $7.99 each per month. Premium also includes spatial audio on supported devices.

The Basic plan without ads, which previously cost $11.99 per month, is no longer available to new subscribers in the U.S. Existing subscribers on that plan can keep it, but they cannot switch back to it if they change plans.

When the price increase takes effect for your account

Netflix does not charge everyone on the same day. Instead, the new price applies when your billing cycle renews. If you signed up on the 15th of any month, your renewal date is the 15th of every month after that. The price increase hits on that date, not on the date Netflix announced it.

You can find your renewal date by opening Netflix, going to Account settings, and looking under "Membership and billing." The date listed there is when you will see the new charge. If that date has already passed since October 2024, the new price is already in effect on your account.

Netflix sends an email notification about the price increase before it takes effect on your account. The email arrives roughly two weeks before your renewal date. This gives you time to decide whether to keep the subscription, downgrade to a cheaper plan, or cancel.

Extra costs: password sharing and additional members

The headline price is not the only cost to consider. If you share your Netflix password with people who do not live in your household, Netflix now charges extra to add them as members.

On the Standard plan, adding one extra member costs $7.99 per month. On Premium, you can add up to two extra members at $7.99 each per month. These charges stack on top of your plan price. So if you are on Standard at $15.49 and add one extra member, your total is $23.48 per month.

Basic with Ads does not allow extra members. If you want to share with someone outside your household, you must upgrade to Standard or Premium first.

How Netflix price increases compare to other streaming services

Netflix is not the only streaming service raising prices. Disney+ increased its ad-free plan to $13.99 per month in December 2024, and Hulu's ad-free plan costs $14.99 per month. Max (formerly HBO Max) charges $20.99 per month for ad-free viewing. Amazon Prime Video raised its annual membership to $139 per year in 2024, or $14.99 per month on a monthly plan.

The comparison depends on what you watch. Netflix has the largest library of original series and films. Disney+ focuses on Marvel, Star Wars, and Disney content. Max emphasizes HBO series and Warner Bros. films. Amazon Prime includes shipping benefits along with video. The cost difference may matter less than whether each service has the shows and movies you actually want to watch.

Some households subscribe to multiple services. The total cost of Netflix Premium ($22.99), Disney+ ($13.99), and Max ($20.99) comes to $57.97 per month — more than cable for many people. Rotating which services you subscribe to month by month, or sharing costs with family, are common ways people manage the expense.

Your options if the price increase affects your decision

If the new price is too high, you have several choices. You can downgrade to a cheaper plan — moving from Premium to Standard saves $7.50 per month, and moving to Basic with Ads saves $16 per month. You can pause your subscription for up to three months and resume later without losing your profile or watch history. Or you can cancel entirely.

Downgrading takes effect immediately if you make the change before your renewal date. If you wait until after the price increase hits, you will pay the new rate for your current plan first, then the lower rate on your new plan starting the next month.

If you share a Netflix account with family or friends, the extra member charges may push you toward canceling and having each person get their own subscription. Basic with Ads at $6.99 per month is cheaper than paying $7.99 to add someone to your Standard account.

Frequently Asked Questions

Will I see the price increase on my next billing date?

Only if your renewal date falls after October 2024. Check your Account settings under "Membership and billing" to see your exact renewal date. If that date has already passed, the new price is already active. If it is coming up, you will see the increase on that date.

Can I keep my old price if I do not cancel?

No. Netflix applies the new price to all accounts when their billing cycle renews, regardless of how long you have been a subscriber. There is no loyalty discount or grandfather clause that locks in old pricing.

What happens if I downgrade to a cheaper plan before the price increase?

The downgrade takes effect immediately, and you pay the new plan's price at your next renewal. You will not be charged twice or owe a prorated amount. Your profile, watch history, and saved titles remain on your account.

Does the price increase apply to family plans?

Yes. The Standard and Premium plans are the family plans — they allow multiple screens and extra members. The price increase applies to both. If you add extra members outside your household, those $7.99 charges are separate from the plan price increase.

Can I get a discount or promotional rate to offset the increase?

Netflix occasionally offers discounts through third-party services like Costco or through bundled offers with mobile carriers or internet providers. These deals vary by provider and change over time. Check your email for any offers Netflix sends, and ask your mobile or internet provider whether they bundle Netflix at a discount.