What Linktree costs and which plan fits your needs
Linktree is a free tool that lets you create a single landing page with links to all your social profiles, websites, and content. You can start using it at no cost. If you want advanced features — like removing Linktree branding, tracking clicks, selling products, or scheduling posts — you pay for one of their paid plans. The pricing tiers range from $5 to $25 per month, depending on what you need.
Most people starting out use the free version. It works fine if you just need a place to direct people from Instagram or TikTok to your other links. You hit the limits only when you want to customize the look, see detailed analytics, or add features like email capture or product sales.
Key Takeaways
- Linktree's free plan includes up to 30 links and basic customization, with no monthly cost.
- Paid plans start at $5 per month for Starter and go up to $25 per month for Enterprise, each adding features like custom branding, analytics, and selling tools.
- You can test features on the free plan before paying, and cancel a paid subscription anytime without penalty.
- The plan you need depends on whether you're building a personal brand, running a business, or selling products.
Linktree Free Plan: What you get without paying
The free plan gives you a Linktree landing page with up to 30 links, basic themes to choose from, and the ability to add your own profile photo and description. Your page will have the Linktree branding and logo on it. You can edit your links anytime and see basic click counts, though the analytics are limited.
This plan works for people who want a simple hub for their social media followers. If you're a freelancer, artist, or content creator just starting out, the free version often covers what you need. The main trade-off is that visitors see Linktree's branding, and you don't get detailed data about who's clicking your links or when.
Paid plans: Starter, Pro, Premium, and Enterprise
Linktree's paid tiers stack features on top of each other. The Starter plan costs $5 per month and removes Linktree branding from your page, lets you add custom colors and fonts, and gives you better analytics showing clicks by link and by day. You also get access to their mobile app.
The Pro plan runs $12 per month and adds the ability to sell digital products directly from your Linktree page, set up email capture forms, and use advanced analytics that show where your traffic is coming from (which social platform, which country, which device). You can also schedule links to appear and disappear on specific dates.
The Premium plan costs $25 per month and includes everything in Pro plus priority customer support, the ability to create multiple Linktrees under one account, and access to Linktree's API for custom integrations. This tier is built for agencies, larger creators, or businesses running multiple brands.
The Enterprise plan is custom pricing and requires you to contact Linktree's sales team. It's for large organizations that need dedicated support, custom features, or special arrangements.
When to upgrade from free to paid
Stay on the free plan if you're testing whether a Linktree page makes sense for you, or if you only need a simple link hub and don't mind the Linktree branding. Upgrade to Starter ($5/month) if you want to remove the branding and get better click tracking — this is the most common choice for creators and small business owners.
Move to Pro ($12/month) if you're selling products, want to capture email addresses, or need to understand where your traffic comes from. This plan makes sense once you're getting real traffic and want to turn that traffic into sales or an email list. Premium ($25/month) is for people running multiple brands or agencies managing client pages.
The jump from free to Starter is usually the biggest decision point. After that, the upgrades are incremental — you add them only when you need the specific feature they unlock.
How billing works and what happens if you cancel
Linktree charges monthly on a recurring basis. You can cancel anytime without penalty — your page stays live until the end of your current billing period, then reverts to the free plan. There are no long-term contracts or early termination fees.
If you downgrade from a paid plan to free, you keep your links and basic page setup, but you lose access to the paid features. For example, if you downgrade from Pro to free, your email capture forms and product sales tools stop working, though your links remain.
Discounts and annual billing options
Linktree sometimes offers discounts if you pay for a full year upfront instead of month-to-month. The exact discount varies, but annual billing typically saves you around 20 percent compared to paying monthly. You can switch to annual billing from your account settings if it's available in your region.
Watch for promotional offers during major shopping events or when Linktree launches new features. Signing up through a creator's referral link sometimes includes a discount or free trial period as well.
Comparing Linktree to other link-in-bio tools
Linktree is the most widely used link-in-bio service, but other tools exist. Beacons focuses on monetization and lets you sell products, take tips, and book appointments. Stan Store is built for selling digital products. Carrd is simpler and cheaper if you just need a one-page website. Milkshake is free and mobile-first.
The choice depends on what you're trying to do. If you're a creator or small business owner who wants a simple, reliable link hub with good analytics, Linktree's Starter plan ($5/month) is hard to beat. If you're primarily selling products, a tool like Beacons or Stan Store might be better. If you want a full website instead of just a link page, Carrd is cheaper and more flexible.
Frequently Asked Questions
Can I try a paid plan before committing to it?
Linktree doesn't offer a free trial of paid plans, but you can test the free version first to see if you like the tool. Once you subscribe to a paid plan, you can cancel within your first month if it's not working for you — there's no penalty.
What happens to my links if I cancel my paid subscription?
Your page and links stay live, but they revert to the free plan. You lose access to paid features like custom branding removal, advanced analytics, and email capture forms. Your links themselves don't disappear.
Is the annual billing discount worth it?
If you're certain you'll use Linktree for a full year, annual billing typically saves around 20 percent. For the Starter plan, that's roughly $12 saved per year. It's worth it if you're committed to the tool, but stick with monthly if you're still deciding.
Do I need a paid plan to sell products?
Yes. The free plan doesn't include product sales. You need at least the Pro plan ($12/month) to add a shop or sell digital products directly from your Linktree page.
Can I have multiple Linktrees on one account?
The free and Starter plans limit you to one Linktree per account. The Pro plan allows multiple Linktrees, and Premium gives you even more flexibility with dedicated support for managing them.