What Hallmark Plus is and who runs it

Hallmark Plus is a paid streaming service run by Hallmark Media, the company behind the Hallmark Channel and Hallmark Movies & Mysteries. It streams movies and shows from the Hallmark library — mostly original films, holiday specials, and series that air on those cable channels. You watch on demand through an app or website instead of waiting for broadcast times.

Hallmark Media is owned by Crown Media Holdings. The service is separate from the free, ad-supported Hallmark Channel you can watch on cable or through some streaming platforms. Hallmark Plus requires a paid subscription and has no ads.

Key Takeaways

  • Hallmark Plus costs $5.99 per month or $59.99 per year, with no contract — you can cancel anytime.
  • The service includes the full Hallmark library of movies and shows, plus new originals released throughout the year.
  • You can stream on up to three devices at once, though only one stream can play at a time per account.
  • A free trial period is sometimes offered when you first sign up, though the length and availability vary by promotion.

Monthly and annual pricing

Hallmark Plus costs $5.99 per month if you pay monthly, or $59.99 per year if you pay annually. The annual plan works out to about $5 per month, so it saves you roughly $12 a year compared to paying month-to-month. Both options renew automatically unless you cancel.

There is no contract. You can cancel your subscription at any time through your account settings, and you will not be charged again after the current billing period ends. If you cancel mid-month, you keep access until your next billing date.

What content is included

Hallmark Plus gives you access to the entire Hallmark library, which includes hundreds of movies and series. Most are original productions made by Hallmark Media — romantic comedies, family dramas, and holiday specials that premiere on the Hallmark Channel first, then move to the streaming service. New originals are released throughout the year, with a heavy schedule around the winter holidays.

The library also includes older Hallmark movies and series that have aired over the past 20 years. You can search by title, actor, or genre, and create a watchlist. The service does not include content from other networks or studios — only Hallmark-produced material.

How many devices you can use at once

One Hallmark Plus account can stream on up to three devices simultaneously, but only one video can play at a time. This means two people in the same household cannot watch different shows on different devices at the same moment. If a second stream starts, the first one will pause or stop.

You can download episodes to watch offline on mobile devices, though this feature is available only on the Hallmark Plus app for phones and tablets, not on web browsers or smart TVs. Downloaded content remains available as long as your subscription is active.

How to sign up and start watching

You sign up through the Hallmark Plus website or the mobile app. You will need an email address and a payment method — credit card, debit card, or PayPal. During sign-up, you choose whether to pay monthly or annually. Hallmark Plus sometimes offers a free trial for new subscribers, usually lasting 7 to 14 days, though this promotion changes and is not always available.

After you complete sign-up, you can start streaming immediately. The app is available on iOS, Android, Roku, Amazon Fire TV, Apple TV, and through web browsers on computers. You log in with the email and password you created during sign-up. Your account settings let you manage your payment method, billing address, and subscription plan at any time.

Canceling your subscription

To cancel, log into your Hallmark Plus account on the website or app, go to Account Settings, and select Cancel Subscription. You will be asked to confirm, and you may see an option to pause your subscription for a month instead of canceling entirely. After you confirm cancellation, you will not be charged again, and your access ends on your next billing date.

If you cancel during a free trial, your access stops immediately when you confirm. If you cancel during a paid subscription, you keep access through the end of the current billing period — you do not lose access right away. Some users find it helpful to note their billing date in a calendar so they remember when to cancel if they do not want to renew.

Frequently Asked Questions

Can I share my Hallmark Plus account with family members?

Yes, multiple people can use one account on different devices, but only one person can watch at a time. If you need simultaneous viewing for different household members, each person would need their own subscription.

Does Hallmark Plus have ads?

No. Hallmark Plus is ad-free. The free Hallmark Channel on cable and some streaming platforms include ads, but the paid Hallmark Plus subscription does not.

What happens if I don't cancel before my next billing date?

Your payment method will be charged automatically for the next billing period. You can cancel anytime before that date to stop the charge. Check your account settings to see when your next billing date is.

Can I change from monthly to annual billing?

Yes. Log into your account, go to Billing or Subscription Settings, and you should see an option to switch plans. The change usually takes effect on your next billing date.

Is there a way to watch Hallmark content without paying for Hallmark Plus?

Yes. The Hallmark Channel broadcasts free on cable with ads, and some streaming platforms offer the free, ad-supported Hallmark Channel as part of their service. However, the full library and newest originals are only on Hallmark Plus.