Fitbit Premium is a paid subscription that adds features to your Fitbit device or app
Fitbit Premium costs $9.99 per month or $79.99 per year in the United States. The subscription unlocks advanced tracking, personalized coaching, and detailed health insights that are not available on the free Fitbit app. You do not need Premium to use a basic Fitbit device — the free version tracks steps, heart rate, and sleep — but Premium adds layers of analysis and guidance on top of what your device already records.
The subscription works on any Fitbit device made in the last several years, as well as on the Fitbit app if you use a compatible smartwatch or tracker from another brand. You can start a free trial for seven days before you are charged. If you cancel within that window, you will not be billed.
Key Takeaways
- Fitbit Premium costs $9.99 per month or $79.99 per year and adds advanced analytics, personalized insights, and guided programs to your existing Fitbit device.
- The free Fitbit app tracks basic metrics like steps and heart rate, so Premium is optional and not required to use your device.
- Premium includes access to workout videos, nutrition tracking, sleep coaching, and detailed trend reports that the free version does not show.
- You can cancel your subscription at any time, and your device will revert to free features without losing your historical data.
What Premium features you actually get
Premium adds a Health Metrics dashboard that shows trends in your heart rate variability, resting heart rate, and blood oxygen levels over weeks and months. The free app shows you today's numbers; Premium shows you whether those numbers are improving or declining and what that might mean for your fitness level or stress.
Guided Programs are structured workout and wellness plans built into the app. These include programs for weight loss, stress management, running, and strength training. Each program has video demonstrations, daily check-ins, and progress tracking. The free app has no guided programs.
Advanced Sleep Insights break down your sleep stages (light, deep, REM) and compare your patterns to people your age and gender. Premium also includes a sleep coaching feature that gives you personalized recommendations based on your sleep data. The free version shows only total sleep time and whether you woke during the night.
Nutrition tracking in Premium includes a barcode scanner and a larger food database than the free app. You can log meals and see how they fit into your daily calorie and macro targets. The free app has basic calorie tracking but a smaller food library.
What you need to know before you subscribe
Premium does not add new hardware features to your device. If your Fitbit does not measure blood oxygen or ECG (electrocardiogram) in the free version, Premium will not enable those features. Premium only unlocks software features — the analysis and coaching tools in the app.
Your Fitbit device will continue to record and sync data to the free app if you cancel Premium. You will not lose your historical data, and you can resubscribe later without starting over. When you cancel, the device simply stops showing Premium-only features in the app.
Premium requires a Fitbit account and the Fitbit app on your phone or web browser. Some features work offline on your device, but full access to Premium features requires the app to be installed and your device to sync regularly.
How to start and stop your subscription
To start a free trial, open the Fitbit app, go to your profile, and select "Try Premium." You will be asked to confirm your payment method. The seven-day trial begins immediately, and you will be charged on day eight unless you cancel before then.
To cancel, return to your profile in the Fitbit app and select "Manage Subscription." Choose "Cancel Subscription" and confirm. You can also cancel through your phone's app store (Apple App Store or Google Play) if you subscribed there instead of directly through Fitbit. Cancellations take effect at the end of your current billing cycle, so you will keep access until that date even after you request cancellation.
If you subscribed through a third party — such as through a health insurance plan or employer wellness program — you will need to cancel through that provider instead of the Fitbit app.
Fitbit Premium compared to the free version
| Feature | Free Fitbit App | Fitbit Premium |
|---|---|---|
| Basic activity tracking (steps, distance, calories) | Yes | Yes |
| Heart rate and resting heart rate | Yes | Yes |
| Sleep tracking | Yes (total time only) | Yes (with sleep stages and coaching) |
| Health Metrics dashboard with trends | No | Yes |
| Guided Programs (workouts and wellness) | No | Yes |
| Advanced nutrition tracking | Basic | Yes (barcode scanner, larger database) |
| Workout videos | No | Yes |
| Detailed reports and insights | No | Yes |
Who offers Fitbit Premium and how to pay
Fitbit Premium is sold directly by Google, which owns Fitbit. You can subscribe through the Fitbit app, the Fitbit website, or through your phone's app store. Payment is by credit card, debit card, or Google Play credit (if you subscribe through the app store).
Some employers and health insurance plans offer Fitbit Premium as part of their wellness benefits. If your plan includes it, you may be able to activate it at no cost or at a reduced price. Check with your benefits administrator or your insurance plan's wellness portal to see if Premium is included.
Fitbit Premium is not available through government programs or subsidized through Medicaid or Medicare. It is a commercial subscription only.
Frequently Asked Questions
Can I use Fitbit Premium on multiple devices?
Yes. One Premium subscription covers all Fitbit devices linked to your account. If you own two Fitbits, both will have access to Premium features through the same subscription. However, you cannot share your account with another person — each person needs their own Fitbit account and subscription.
What happens to my data if I cancel Premium?
Your historical data stays in your account and remains visible in the free app. You will lose access to Premium-only features like the Health Metrics dashboard and Guided Programs, but your step counts, heart rate records, and sleep logs are not deleted. You can resubscribe later and see all your past data.
Do I need Premium to use my Fitbit device?
No. Your Fitbit device works without Premium. The free app tracks steps, heart rate, sleep, and workouts. Premium adds analysis tools and coaching, but basic tracking works on the free version alone.
Can I get a refund if I change my mind?
Fitbit offers a seven-day free trial specifically so you can test Premium before being charged. If you cancel during the trial, you will not be billed. After the trial ends and you are charged, refund policies depend on your payment method and location. Contact Fitbit support through the app or website to request a refund for a recent charge.
Is Fitbit Premium worth the cost?
That depends on whether you use the features included. If you want detailed sleep analysis, guided workout programs, or nutrition tracking with a barcode scanner, Premium adds real value. If you only care about step counts and basic activity, the free version is sufficient and Premium is not necessary.