What CleverTap charges and what you get at each price tier

CleverTap does not publish a fixed price list on its website. Instead, the company uses a custom pricing model where cost depends on how many customer events your business tracks each month, what features you need, and the size of your user base. You request a quote through their sales team, and they build a plan around your specific use case.

The platform offers several tiers: a free tier for testing, a growth tier for early-stage businesses, a pro tier for mid-market companies, and an enterprise tier for large organizations. Each tier unlocks different numbers of monthly tracked events, user profiles, and access to advanced features like predictive analytics, custom integrations, and dedicated support.

Because pricing is custom, two businesses of similar size may pay different amounts depending on their event volume, data retention needs, and which add-on modules they purchase. The subscription dashboard — the control panel where you manage your account — shows your current plan, usage against your limits, and any overage charges if you exceed your monthly event quota.

Key Takeaways

  • CleverTap pricing is custom-quoted based on your monthly event volume, not a standard per-seat fee, so you must contact sales to learn your actual cost.
  • The subscription dashboard displays your current plan tier, how many events you have used this month, and whether you are approaching your limit.
  • Overages occur when you exceed your monthly event allowance, and the cost of those extra events depends on your plan tier.
  • The API pricing is included in your subscription plan; you do not pay separately for API calls, but heavy API usage counts toward your monthly event total.
  • You can upgrade, downgrade, or modify your plan through the dashboard or by contacting the sales team, and changes usually take effect at your next billing cycle.

How the subscription dashboard works

The CleverTap subscription dashboard is where you view and manage your account. You log in with your account credentials, and the dashboard shows your current plan name, your billing cycle dates, and your monthly event usage in real time. This lets you track whether you are on pace to hit your event limit before the month ends.

The dashboard also displays your billing history — a list of past invoices with dates, amounts, and what was charged. If you have multiple projects or apps under one account, the dashboard breaks down event usage by project so you can see which ones are consuming the most quota.

From the dashboard, you can request a plan change, add or remove features, or contact support. Some account changes (like adding a module) may require approval from the sales team, so the dashboard will route your request to them and notify you when it is processed.

What the API is and how it fits into your subscription

The CleverTap API is a set of tools that lets your app or website send customer data to CleverTap without using the standard SDK (software development kit). Instead of embedding CleverTap's code directly in your app, you write code that calls the API — you send customer events, user profiles, and campaign data as structured requests.

API calls are not a separate line item on your bill. Instead, each API call counts as an event toward your monthly event limit. If your plan includes 10 million events per month and you use 3 million through the SDK and 2 million through the API, you have 5 million events remaining. This means heavy API usage can consume your quota faster than you expect, so it is worth monitoring your API call volume in the dashboard.

The API is useful when you have a custom backend system, when you need to send data from a server rather than a client app, or when you want to integrate CleverTap with other tools. The API documentation is free and available to all users, but only accounts with active subscriptions can make live API calls.

Understanding event limits and overages

An event in CleverTap is any tracked action — a user opening your app, clicking a button, making a purchase, viewing a page, or any other behavior you want to measure. Your subscription plan includes a monthly limit on how many events you can track. Once you hit that limit, you have two options: stop tracking events until the next month, or pay for overages.

Overage charges apply when you exceed your monthly event quota. The cost per overage event varies by plan tier — a growth-tier customer pays less per extra event than a free-tier customer would. CleverTap charges overages at the end of the month when they calculate your total usage, so you will see the charge on your next invoice.

To avoid surprises, the dashboard sends alerts as you approach your limit — typically at 75 percent and 90 percent of your monthly quota. These alerts give you time to decide whether to upgrade your plan, reduce tracking, or accept the overage cost.

How to upgrade, downgrade, or modify your plan

You can change your subscription plan at any time through the dashboard. Click on your plan name or the settings section, and you will see options to upgrade to a higher tier, downgrade to a lower one, or add specific features or modules.

Upgrades usually take effect immediately, and you are charged a prorated amount for the remainder of your current billing cycle. For example, if you upgrade mid-month, you pay the difference between your old plan and new plan for the days remaining in that month, then the full new plan price starts on your next billing date.

Downgrades typically take effect at the start of your next billing cycle, not immediately. This protects you from losing access to features mid-month. If you downgrade and your current usage exceeds the new plan's limits, CleverTap will notify you and may ask you to reduce tracking or accept overage charges.

For major changes — like adding a custom integration, requesting a higher event limit, or negotiating enterprise terms — you will need to contact the sales team. The dashboard provides a button to request a conversation with a sales representative.

Billing cycles, invoices, and payment methods

CleverTap bills on a monthly cycle. Your billing date is set when you first sign up, and your invoice is generated on that same date each month. The invoice includes your base plan cost, any add-on fees, and any overage charges from the previous month.

You can view all past invoices in the subscription dashboard under the billing or invoices section. Each invoice shows the date, the amount charged, what services were included, and a breakdown of any overages. You can download invoices as PDFs for your records or accounting department.

CleverTap accepts credit cards and bank transfers, depending on your plan tier and region. You can update your payment method in the dashboard settings. If a payment fails, CleverTap will retry it and send you a notification; if it fails repeatedly, your account may be suspended until payment is made.

Free tier, trial periods, and testing before you commit

CleverTap offers a free tier that includes a limited number of monthly events (usually in the thousands, not millions) and access to core features. The free tier is designed for testing, small projects, or learning the platform. There is no time limit on the free tier — you can use it indefinitely as long as you stay within the event limit.

If you want to test a higher tier before committing to a paid plan, you can request a trial. Trials are typically 14 to 30 days and give you access to a higher plan at no cost. After the trial ends, your account reverts to the free tier unless you purchase a paid subscription.

The free tier and trials are useful for understanding whether CleverTap fits your needs before you spend money. During a trial, you can test the API, the dashboard, and integrations with your existing tools to make sure everything works as expected.

Frequently Asked Questions

Do I pay per user or per event?

CleverTap charges per event, not per user. An event is any tracked action — a login, a purchase, a page view. Your plan includes a monthly event limit, and you pay overages if you exceed it. Two apps with the same number of users but different tracking intensity will have very different costs.

Can I use the API without a paid subscription?

No. The API is only available to accounts with active subscriptions. Free-tier accounts can use the API in test mode, but live API calls require a paid plan. API calls count toward your monthly event limit, so they consume your quota just like SDK events do.

What happens if I go over my event limit?

CleverTap charges you for overage events at the end of the month. The cost per overage event depends on your plan tier. You can see overage charges on your next invoice. To avoid overages, upgrade your plan or reduce the number of events you track.

Can I change my plan mid-month?

Yes. Upgrades take effect immediately and are prorated to your billing date. Downgrades usually take effect at the start of your next billing cycle. If you downgrade and exceed the new plan's limits, you will be charged overages.

How do I contact sales to negotiate custom pricing?

Use the "Contact Sales" button in your subscription dashboard, or visit CleverTap's website and fill out a contact form. For enterprise deals, large event volumes, or custom features, the sales team will discuss your needs and provide a custom quote.