Apple TV+ costs $9.99 per month for a standard subscription, or $99 per year if you pay annually

Apple TV+ is a streaming service run by Apple that shows films, television series, and documentaries. The monthly plan renews every 30 days. The annual plan renews every 12 months and saves you about $20 compared to paying month-to-month. Both plans give you access to the same content library and let you watch on up to six devices at once, though only one person can watch at a time on each device.

The price has remained the same since the service launched in 2019, though Apple has changed what content is available and how many simultaneous streams you get. If you own an Apple device — an iPhone, iPad, Mac, or Apple TV box — you may have received a free trial period when you first set up the device, typically three months. These trials are no longer offered to new subscribers as of late 2022.

Apple TV+ does not include ads. You watch the same content whether you pay monthly or annually. There is no cheaper tier with advertisements, and no premium tier that costs more.

Key Takeaways

  • Apple TV+ costs $9.99 per month or $99 per year, with no ads on either plan.
  • Your subscription covers up to six devices on the same account, but only one person can watch at a time per device.
  • You can share your account with family members, though Apple has begun enforcing limits on password sharing across households.
  • The price does not change based on what you watch or how often you use the service.
  • Apple sometimes bundles TV+ with other services like Apple Music or iCloud+ at a discounted combined price.

What the monthly and annual plans include

Both the $9.99 monthly plan and the $99 annual plan give you the same access to Apple TV+ content. You can download shows and films to watch offline, pause and resume where you left off across devices, and create a watchlist. The service works on iPhones, iPads, Macs, Apple TV boxes, and many smart TVs and streaming devices made by other manufacturers, including Roku, Amazon Fire TV, and Samsung.

The main difference between monthly and annual is cost and commitment. Monthly lets you cancel anytime without penalty. Annual requires you to pay the full $99 upfront, but you save roughly $20 over the year. If you cancel an annual subscription before the year is up, Apple does not refund the unused portion.

Apple TV+ does not offer a free trial to new subscribers anymore. If you are an existing Apple TV+ subscriber, you cannot restart a trial. Some people who purchase a new Apple device may still receive a promotional offer, but this varies and is not may provide.

How account sharing works and what Apple's limits are

Apple TV+ allows one account to be used on up to six devices. You can share your login with family members or others, and they can watch on their own devices using your account credentials. However, Apple has begun enforcing restrictions on password sharing across different households, similar to policies Netflix introduced.

As of 2024, if you share your password with someone outside your household, Apple may ask you to verify that you are the account holder or prompt you to set up a separate account. The exact enforcement varies by region and has been rolling out gradually. If you want to share with family members in different locations without restrictions, Apple offers a Family Sharing plan through iCloud+, which bundles TV+ with other services.

If multiple people in your household want to watch at the same time, each person needs their own device — the service does not allow simultaneous streams on the same device, even if you are in the same room.

Bundle options that may lower your total cost

Apple offers several bundle plans that combine TV+ with other Apple services at a lower combined price than buying each separately. The most common is the Apple One bundle, which comes in three tiers: Individual, Family, and Premier.

The Individual tier costs $19.95 per month and includes Apple TV+, Apple Music, and 50 GB of iCloud+ storage. The Family tier costs $24.95 per month and adds up to six family members, Apple Arcade, and 200 GB of iCloud+ storage. The Premier tier costs $34.95 per month and includes everything in Family plus Apple News+ and Apple Fitness+, with 2 TB of iCloud+ storage.

If you already subscribe to Apple Music or iCloud+, a bundle may save you money. For example, if you pay $10.99 for Apple Music and $9.99 for TV+ separately, the Individual Apple One bundle at $19.95 saves you about $1 per month and adds iCloud+ storage. The savings are larger if you use multiple services.

How to pay and what payment methods Apple accepts

You can pay for Apple TV+ using a credit or debit card, an Apple Gift Card, or a payment method linked to your Apple ID. If you have an Apple device, you can set up payment through your device's settings. On a web browser, you can manage your subscription through your Apple ID account page.

Apple charges your payment method on the same day each month (for monthly plans) or each year (for annual plans). If your payment fails, Apple typically gives you a grace period of a few days before suspending your access. You can update your payment method anytime in your account settings.

If you purchase Apple TV+ through a third-party platform — such as through a cable provider or a mobile carrier — the price and billing may differ from Apple's direct pricing. Some carriers bundle TV+ with phone or internet plans at no extra cost or at a reduced rate.

How to cancel and what happens to your access

You can cancel your Apple TV+ subscription anytime through your Apple ID settings on any device or through the Apple website. Cancellation takes effect at the end of your current billing period — if you cancel mid-month on a monthly plan, you keep access until the next billing date. If you cancel an annual plan, you lose access at the end of the 12-month period, and Apple does not refund unused time.

After cancellation, you lose access to all Apple TV+ content immediately when your billing period ends. You can resubscribe at any time and pick up where you left off if you have saved your watchlist. Resubscribing does not restore any downloaded content — you will need to download shows and films again.

If you subscribed through a bundle plan like Apple One, canceling TV+ alone does not cancel the entire bundle. You can remove TV+ from your bundle and keep the other services, or cancel the entire bundle if you no longer want any of the services included.

Price differences by country and region

Apple TV+ costs vary outside the United States. In Canada, the monthly price is CAD $5.99 and the annual price is CAD $59.99. In the United Kingdom, it is £6.99 per month or £69.99 per year. In Australia, it is AUD $9.99 per month or AUD $99 per year. European pricing varies by country and typically ranges from €6.99 to €9.99 per month.

If you travel or move to a different country, your subscription price may change when you update your Apple ID location. Some regions have different content libraries, though the price difference is the main variation most subscribers notice. Bundle pricing also varies by region and may not be available in all countries.

Frequently Asked Questions

Can I get Apple TV+ for free?

Apple no longer offers free trials to new subscribers. Some people who purchase a new Apple device may receive a promotional offer, but this is not may provide and varies by device and region. Existing subscribers cannot restart a trial.

Does the price include taxes?

The prices listed ($9.99 monthly, $99 annually) are before tax. Sales tax or value-added tax (VAT) is added at checkout depending on your location and local tax laws. The final amount you pay will be higher than the base price.

What happens if I share my password with someone in another country?

Apple's password-sharing restrictions apply primarily within the same country or region. If someone outside your household in a different location uses your account, Apple may ask you to verify ownership or prompt them to set up their own account. The enforcement varies by region and is still rolling out.

Can I pause my subscription instead of canceling?

Apple does not offer a pause feature for TV+ subscriptions. You must either keep your subscription active or cancel it. If you cancel, you can resubscribe later at the same price without penalty.

Is there a student discount for Apple TV+?

Apple does not offer a standalone student discount for TV+. However, students may be able to get Apple TV+ as part of an Apple Music student plan, which costs less than the regular Apple Music price and includes TV+ access.