Facebook page ownership transfers through the Page Roles system, not by changing a password
You cannot hand off a Facebook page the way you'd hand off a personal account. Instead, you add the new owner as an admin through the page's roles settings, then remove yourself. The person receiving the page must have their own Facebook account, and the transfer happens in real time — there is no waiting period or approval process from Facebook.
The steps are straightforward if you have admin access to the page. If you do not have admin access, or if the current admin is unreachable, the process is slower and may require Facebook's help.
Key Takeaways
- Add the new owner as an admin through Settings > Page Roles, then remove yourself as admin to complete the transfer.
- The new owner must have an active Facebook account before you can add them as an admin.
- If the current admin is gone or unreachable, you can request page ownership through Facebook's support form, though this takes longer and requires proof of authorization.
- Removing yourself as the only admin before adding a new one will lock you out of the page permanently.
- Page followers, posts, photos, and all history stay with the page during a transfer — nothing is lost.
Adding a new admin and removing yourself
Log into Facebook and go to the page you want to transfer. Click Settings in the top menu, then select Page Roles from the left sidebar. You will see a list of current admins, editors, and moderators.
In the "Assign a New Page Role" section, type the name or email of the person who will become the new owner. Select their name from the dropdown, then choose Admin from the role menu. Click Add. Facebook will send them a notification that they have been added as an admin.
Once they accept the admin role, go back to Page Roles and find your own name in the list. Click the three dots next to your name and select Remove. You are now no longer an admin of the page. The new admin has full control.
What to do if you are not the current admin
If someone else owns the page and will not add you as an admin, you have limited options. You cannot take over a page you do not have permission to manage, even if you created it years ago or believe you should own it.
If the page represents a business, organization, or community you have a legitimate claim to, you can submit a request to Facebook through their Business Help Center. Go to facebook.com/help, search for "request page ownership," and fill out the form. Facebook will ask for proof that you have authority over the page — this might be business registration documents, a board resolution, or other evidence that you represent the organization.
Facebook reviews these requests manually and may take several weeks to respond. They may also contact the current admin to verify the transfer request. If the current admin is a former employee, contractor, or someone who is no longer with your organization, include that context in your request.
If the current admin is unreachable or deceased
If the page admin has died, is incapacitated, or cannot be contacted, Facebook has a process for this situation. Submit a request through the Business Help Center and explain the circumstances. You will need to provide documentation — a death certificate if the person has passed, or evidence of your authority to act on behalf of the organization.
Facebook may ask you to provide the admin's email address or phone number so they can attempt to contact them. If they cannot reach the admin after a reasonable time, they may transfer the page to you. This process is slower than a standard admin transfer and can take several weeks.
Preparing the page before transfer
Before you hand off the page, make sure the new owner knows what they are taking on. Walk them through the page settings, show them how to post and respond to messages, and explain any ongoing commitments like scheduled posts or advertising campaigns.
If the page has payment methods attached — for ads, subscriptions, or other features — you should remove your payment information before transferring. Go to Settings > Payments and delete your card or payment account. The new admin can add their own payment method after they take over.
Check that all important information is up to date: the page description, contact details, business hours, and website links. The new owner will inherit the page exactly as it is, so fix anything that is outdated or incorrect before the transfer.
What stays with the page during a transfer
All posts, photos, videos, followers, and page history remain on the page. The new owner does not start from zero — they inherit everything that has been built up. Comments, reactions, and engagement metrics all stay as they are.
The page's username and URL do not change. If the page is linked from your website, business cards, or other places, those links will still work after the transfer.
Messages and conversations in the page's inbox stay with the page. The new admin will see all past messages from followers and customers. If there are sensitive conversations you do not want the new owner to see, you should delete those messages before the transfer.
Troubleshooting common transfer problems
If you try to add someone as an admin and their name does not appear in the dropdown, they may not have a Facebook account yet, or they may have privacy settings that hide them from search. Ask them to create an account or adjust their privacy settings, then try again.
If you accidentally remove yourself as the only admin before adding a new one, you are locked out of the page. You cannot undo this. Contact Facebook through the Business Help Center and explain what happened. They may be able to restore your access, but this is not may provide.
If the new admin does not see the page in their admin panel after you add them, ask them to refresh their browser or log out and back in. Sometimes Facebook takes a few minutes to update the page list on their account.
Frequently Asked Questions
Can I transfer a Facebook page to someone who does not have a Facebook account?
No. The person must have an active Facebook account before you can add them as an admin. If they do not have one, they will need to create an account first. Once they do, you can add them to the page roles.
What happens to my posts and followers when I transfer the page?
Nothing changes. All posts, followers, photos, and page history stay exactly as they are. The new owner inherits the page with its full history and audience intact.
Can I transfer a page to someone outside my country?
Yes. The new admin can be anywhere in the world and have any language setting on their account. Facebook page roles are not restricted by location.
What if I want to keep some control after transferring the page?
You can add yourself back as an editor or moderator instead of removing yourself completely as admin. Editors can post and manage content but cannot change page settings or add other admins. Moderators can only respond to messages and comments. Choose the role that fits what you want to do going forward.
How long does it take for the new owner to have full access?
Once you add them as an admin and they accept the role, they have full access immediately. There is no waiting period. You can remove yourself right away, and the transfer is complete.