You can change your Facebook page name from the page settings menu, and the process takes about two minutes

Facebook lets you change your page name directly through the page itself. The exact steps depend on whether you are changing the name for the first time or making a correction, and whether your page is brand new or has been live for a while. Most changes take effect immediately, though Facebook may review the new name if it looks like spam or violates their naming rules.

The most common reason to change a page name is a typo at creation, a business rebrand, or a shift in what the page represents. Facebook allows this, but they do monitor for abuse — pages that change names repeatedly to evade enforcement or impersonate others can be restricted or removed.

Key Takeaways

  • Go to your page, click Settings in the top menu, then select Edit Page Info to find the name field.
  • Your first name change is usually instant, but Facebook reviews subsequent changes and may take a few hours to approve.
  • If your page is less than 60 days old, you can change the name as many times as you want; after that, you can change it once every 28 days.
  • Changing your page name does not change your page URL unless you manually update it in the page settings.
  • If Facebook rejects your new name, check that it does not impersonate a real person, contain excessive symbols, or look like spam.

Step-by-step: changing your page name from Settings

Open your Facebook page and look for the Settings option in the top menu bar. On desktop, it appears as a gear icon or the word "Settings" depending on your page layout. On mobile, tap the three dots (more options) at the top right of your page header, then scroll down to find Settings.

Once in Settings, select Edit Page Info from the left sidebar (desktop) or from the menu that appears (mobile). This opens a form where you can edit your page's basic details. The page name field is usually near the top. Click into it, delete the old name, and type the new one.

After you type the new name, scroll down and click Save Changes. Facebook will process the change. If it is your first name change or your page is very new, the change usually appears within seconds. If you have changed the name before, Facebook may review it for a few hours before it goes live.

Timing rules: how often you can change your page name

Facebook enforces different rules depending on how long your page has existed. If your page is less than 60 days old, you can change the name as many times as you want with no waiting period. This window is meant to let new pages correct mistakes or adjust their focus before they settle into a permanent identity.

Once your page reaches 60 days old, Facebook limits you to one name change every 28 days. This means if you change your page name on January 1st, you cannot change it again until January 29th. The 28-day clock resets each time you make a change, so plan your rebrand carefully if you think you might need to adjust it again soon.

If you try to change your name before the 28-day window has passed, Facebook will show you an error message telling you when you can change it next. There is no way to bypass this limit.

What happens to your page URL when you change the name

Changing your page name does not automatically change your page URL. Your URL is the web address people use to find your page — for example, facebook.com/yourpagename. When you change the page name, the URL stays the same unless you manually update it.

To change your URL to match your new page name, go back to Settings and look for the Page Address or Username field. You can edit this separately from the page name. Facebook allows you to change your page URL once every 28 days as well, and you can only use a URL that is not already taken by another page.

If you do not update your URL, people can still find your page by searching for the new name, but the old URL will still work. This can be confusing if your old URL no longer matches what your page is about, so it is worth updating both at the same time if you are doing a major rebrand.

Reasons Facebook might reject your new page name

Facebook reviews page names for violations of their naming policy. The most common reasons a name change gets rejected are: the name impersonates a real person or public figure, it contains excessive symbols or numbers that look like spam, it uses all caps, or it includes words Facebook flags as offensive or misleading.

If your name change is rejected, Facebook will send you a notification explaining why. Read it carefully — it usually points to the specific rule you broke. For example, if you tried to name your page "OFFICIAL NIKE PAGE" and you do not work for Nike, Facebook will reject it as impersonation. If you named it "B00K CLUB" with zeros instead of the letter O, it may be flagged as spam.

To fix a rejected name, remove the problematic element and try again. If you believe Facebook made a mistake, you can request a review, though this process can take several days. In most cases, it is faster to simply choose a different name that clearly represents your page without impersonating anyone or using deceptive formatting.

Notifying followers and updating linked content

When you change your page name, Facebook does not send an automatic notification to your followers. If your page has an established audience, consider posting an announcement so people know the change was intentional and not a hack or mistake. This is especially important if you are rebranding and the new name is significantly different from the old one.

Check any external websites or social media profiles that link to your page. If they reference your old page name, update those links to point to your new name or your page URL. This helps people find you and keeps your web presence consistent across platforms.

If you use your page name in email signatures, business cards, or marketing materials, update those as well. The page URL is more stable than the name (since you can only change it once every 28 days), so consider using the URL in printed materials instead of the name itself.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you have to wait 28 days after your last name change. If you changed your page name and immediately regretted it, you cannot revert it right away. You will have to wait until the 28-day window passes, then you can change it back to the original name.

What if someone else took the page name I want?

You cannot use a page name that another page already has. If the name you want is taken, you will see an error when you try to save it. Choose a variation — add a location, a descriptor, or a number to make it unique. For example, if "Book Club" is taken, try "Book Club Boston" or "Book Club Readers."

Does changing my page name affect my followers or page statistics?

No. Your followers stay on your page, your post history remains intact, and your page statistics (likes, engagement, reach) do not reset. A name change is purely cosmetic and does not alter the underlying page or its performance data.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like hyphens and apostrophes, but not others. Emojis are generally not permitted in page names. Stick to letters, numbers, spaces, and basic punctuation. If you try to use a character Facebook does not allow, the system will reject it when you try to save.

How long does it take for a name change to show up everywhere on Facebook?

Most name changes appear instantly on your page itself. However, it can take a few hours for the new name to show up in search results, in other people's feeds, and in Facebook's directory. If you have changed your name before, Facebook may take up to a few hours to review and approve the change before it appears anywhere.