How to change your business name on Facebook

You can change your business name on Facebook through your Page settings, and the process takes about five minutes. Go to your Page, click the settings icon in the top right, select Page info, find the name field, and type your new business name. Facebook will ask you to confirm the change. The new name appears immediately on your Page, though it may take a few hours to update everywhere Facebook displays it — in search results, on your profile, and in other people's feeds.

You can change your business name as often as you need to, with no limit on how many times you do it. However, Facebook does monitor for abuse: if you change your name repeatedly in a short time span (typically more than once per week), Facebook may temporarily restrict further changes or ask you to wait before making another update. This is to prevent people from using name changes to evade restrictions or spam other users.

Key Takeaways

  • Access your business Page settings and go to Page info to find the name field where you can type your new business name.
  • The name change takes effect immediately on your Page, though it may take several hours to appear in search results and other locations across Facebook.
  • If you change your name more than once per week, Facebook may temporarily prevent you from making additional changes.
  • Your Page URL (the web address) does not change when you update your business name, so links to your Page will still work.
  • If your Page is verified with a badge, Facebook may review your name change to make sure it matches your actual business.

Step-by-step instructions for changing your name

Open your Facebook business Page and look for the settings icon — it looks like a gear or three horizontal lines — in the top right corner of your cover photo area. Click it and select Page info from the dropdown menu. This opens a panel showing your Page details.

Scroll down until you see the Page name field. Click on it, delete your current business name, and type your new name. Facebook will show you a preview of how the new name will appear. Once you are satisfied, click Save or Confirm (the button label varies slightly depending on your device and browser). Facebook will ask you to confirm the change one more time before it goes live.

After you confirm, your new name appears on your Page immediately. However, Facebook's systems take time to sync the change across all its platforms. Search results, your Page URL preview, and other people's notifications may show the old name for a few hours. If you see the old name still appearing after 24 hours, try clearing your browser cache or logging out and back in.

What happens to your Page URL and links

Your Page's web address — the URL that appears in your browser — does not change when you update your business name. If your Page URL is facebook.com/YourBusinessName, it stays that way even after you change the display name. This means any links you have shared, posted on your website, or given to customers will continue to work without any action on your part.

If you want to change your Page URL itself (not just the display name), that is a separate process with stricter rules. Facebook only allows you to change your Page URL once every 30 days, and you can only do it if your Page has at least 25 followers. To change the URL, go to Page info, find the Page URL field, and follow the same process.

Verified Pages and name change reviews

If your business Page has a verification badge (the blue checkmark next to your name), Facebook may review your name change before approving it. This review typically takes a few hours to a day. During the review, your old name may still appear on your Page, and other users might see inconsistency between what you display and what appears in search results.

Facebook reviews verified Pages to prevent impersonation and fraud. If your new name does not match your actual registered business name, or if Facebook suspects the change is an attempt to mislead users, the review may be denied. If that happens, you will receive a notification explaining why. You can then either revert to your previous name or contact Facebook through your Page settings to appeal the decision.

Changing your name on mobile devices

The process on mobile is nearly identical to desktop. Open the Facebook app, go to your business Page, tap the menu icon (three horizontal lines) at the bottom right of your screen, and select Settings. Tap Page info, scroll to the name field, and make your change. Tap Save when you are done.

On mobile, the confirmation step may appear as a pop-up or a new screen depending on your device and app version. Make sure you tap the final confirmation button — if you just tap back without confirming, your change will not save. After confirming, wait a few seconds for the app to sync the change before closing the settings menu.

Reasons to change your business name on Facebook

You might change your business name on Facebook because your actual business has rebranded, merged with another company, or changed its legal name. You might also change it to match a new domain name, to correct a spelling error, or to add clarifying information like your location or service type.

Some businesses use their Facebook Page name to test new brand names before making the change official everywhere else. Since Facebook allows frequent changes, you can experiment with different names to see how customers respond. Just remember that changing your name too often (more than once per week) may trigger Facebook's restrictions.

Troubleshooting common problems

If you cannot find the name field in Page info, make sure you are logged in as the Page owner or an admin with full control. If you are a regular moderator, you may not have permission to change the Page name. Ask the Page owner to grant you the admin role, or have them make the change directly.

If Facebook rejected your name change or says the name is not allowed, the new name may contain characters Facebook does not permit, may be too similar to another Page, or may violate Facebook's naming policies. Try removing special characters, numbers, or extra spaces. If the name is being flagged as already in use, add your location or a descriptor to make it unique — for example, "Smith Plumbing — Denver" instead of just "Smith Plumbing."

If your name changed but is still showing the old name in search results or on other people's Pages after 24 hours, Facebook's cache may need to refresh. Try logging out completely, clearing your browser cookies, and logging back in. If the problem persists after 48 hours, you can report the issue through your Page settings under Help & Support.

Frequently Asked Questions

Can I change my business name on Facebook if I do not own the Page?

No. Only the Page owner or an admin with full control can change the Page name. If you manage the Page but are not an admin, ask the owner to promote you or to make the change themselves. Moderators and editors cannot change the Page name.

Will changing my business name affect my Facebook ads or promotions?

No. Your ads will continue to run under your new business name automatically. The ads system will update within a few hours. Any scheduled posts or promotions will also display your new name when they go live.

How long does it take for the name change to show up everywhere on Facebook?

Your new name appears on your Page immediately, but it can take several hours to update in search results, on other people's Pages, and in notifications. In rare cases, it may take up to 24 hours for full synchronization across all Facebook systems.

What if someone else already has the name I want to use?

Facebook allows multiple Pages to have the same name, so you can use a name even if another Page has it. However, if your Page is verified, Facebook may require your name to be unique or to match your registered business name exactly. If you run into this issue, try adding your location or service type to differentiate your Page.

Can I change my business name back to what it was before?

Yes. You can change your name back at any time using the same process. However, if you change your name more than once per week, Facebook may temporarily restrict further changes. Wait at least a week before making another update if you have recently changed your name multiple times.