What you need before you start

To change a Facebook page name, you must be an admin or editor on that page. Facebook does not let regular members or followers make this change. If you are not sure what role you have, go to the page, click Settings in the top right, then select Roles. You will see your name listed with your permission level.

You also need to know that Facebook limits how often you can change a page name. After you make a change, you must wait 28 days before changing it again. This rule applies whether you are renaming the page, adding words, or removing them. Plan your new name carefully, because you cannot undo a change quickly if you make a mistake.

The page must also follow Facebook's naming rules. Page names cannot include numbers that look like letters (like "0" for "O"), excessive punctuation, or misleading information. If your new name violates these rules, Facebook will reject the change and tell you why.

Key Takeaways

  • Only admins and editors can change a page name; you must have one of these roles to proceed.
  • Facebook enforces a 28-day waiting period between name changes on the same page.
  • The change takes effect immediately once you save it, and your followers will see the new name right away.
  • If Facebook rejects your new name, the rejection message will explain which rule it breaks so you can choose a different one.

Steps to change your page name

Open your Facebook page and click the Settings button in the top right corner. This opens a menu with many options. Look for the option labeled "Page info" or "Edit page info" — the exact wording varies depending on whether you are on a computer or phone, but it will be near the top of the menu.

Click on "Page info." You will see a section that shows your current page name. Next to the name, you will see a pencil icon or an "Edit" button. Click that icon or button to open the name field for editing. Delete the old name and type the new one. Make sure you spell it correctly before you move forward, because you cannot change it again for 28 days.

After you type the new name, click the "Save" or "Confirm" button. Facebook will check the name against its rules. If the name passes, the change takes effect immediately. Your page will display the new name, and all your followers will see it the next time they visit your page or see it in their feed.

What happens if Facebook rejects your new name

If Facebook does not accept your new name, a message will appear explaining which rule the name breaks. Common reasons for rejection include numbers that mimic letters, too many special characters, or names that look like they are impersonating a public figure or brand.

Read the rejection message carefully. It tells you exactly what to fix. For example, if it says "Page names cannot include excessive punctuation," remove extra symbols and try again. You can attempt a new name immediately after a rejection — the 28-day waiting period only applies to successful changes.

If you are unsure whether a name will work, try a simpler version first. Use only letters, spaces, and basic punctuation like hyphens or apostrophes. Avoid numbers unless they are part of a year or a genuine business name.

Changing your page name on a phone

The process on a phone is nearly identical to a computer, but the menu layout is slightly different. Open the Facebook app, go to your page, and tap the three horizontal lines (called a menu icon) in the bottom right corner. Scroll down and tap "Settings & privacy," then tap "Settings."

Look for "Page info" in the Settings menu. Tap it, then tap the pencil icon next to your page name. Type your new name and tap "Save." The change takes effect immediately, just as it does on a computer.

The 28-day waiting period explained

After you change your page name, Facebook locks the name field for 28 days. This rule exists to prevent spam and confusion. Pages cannot be renamed constantly to evade detection or mislead followers about their identity.

The 28 days starts from the moment your change is saved, not from when you attempt it. If your change is rejected, the clock does not start — you can try again right away. Only successful changes trigger the waiting period.

If you need to change your page name again before 28 days have passed, you cannot do so through the normal settings. Your only option is to contact Facebook through their Help Center and explain why an exception is necessary. Facebook rarely grants exceptions, so plan your name carefully the first time.

When you might want to change your page name

Common reasons to change a page name include rebranding a business, correcting a spelling error, or updating the page to reflect a new focus. If your business changes its legal name, you should update your Facebook page to match. This keeps your page consistent with your other online presence and helps people find you.

If you made a typo when you first created the page, changing the name fixes the problem immediately. You do not have to delete the page and start over. However, remember that you can only make this correction once every 28 days.

What does not change when you rename your page

Your page URL, followers, posts, and messages all stay the same when you change the name. People who have already liked or followed your page will continue to follow it under the new name. You do not lose any history or data.

However, if people have bookmarked your old page name or shared links to your page, those links still work. Facebook automatically redirects them to your page under the new name. This means you do not have to notify everyone or update links yourself.

Frequently Asked Questions

Can I change my page name if I am not an admin?

No. Only admins and editors can change a page name. If you are a member or follower, you cannot make this change. Ask the page admin to give you editor access if you need to rename the page.

What if I change my page name by mistake?

You cannot undo the change, but you can change it back to the old name after 28 days have passed. Write down your old page name so you remember it. When the waiting period ends, go back to Settings and Page Info, and type the original name.

Does changing my page name affect my Facebook ads or promotions?

No. Any ads or promotions running on your page will continue to run under the new name. The ads do not pause or reset. However, if your ads mention your old page name in the ad text, you should update those ads manually to avoid confusion.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like hyphens and apostrophes, but not emojis or excessive punctuation. Stick to letters, numbers, spaces, and basic symbols. If Facebook rejects your name, try removing special characters and try again.

How long does it take for the name change to show up everywhere?

The change takes effect immediately in your page settings. However, it may take a few minutes to a few hours for the new name to appear everywhere on Facebook — in search results, on followers' feeds, and in notifications. This delay is normal and does not mean anything went wrong.