The quickest way to rename your Facebook page

To change your Facebook page name, go to your page, click the three dots in the top right corner, select Edit Page Info, find the Page Name field, type the new name, and click Save Changes. The new name appears immediately to you, but Facebook reviews it first — it usually shows to everyone within a few minutes, though it can take up to 24 hours if the name triggers their automated review system.

You can change your page name once every 60 days. If you try to change it more often, Facebook will block the attempt and tell you when you can try again. This limit exists to prevent spam and impersonation.

Key Takeaways

  • Access page name changes through the three-dot menu, then Edit Page Info, not through general Settings.
  • Facebook reviews new page names automatically and usually approves them within minutes, but reserves the right to reject names that violate their policies.
  • You can change your page name only once every 60 days, and this timer resets from the date of your last change.
  • If your page name change is rejected, Facebook sends a notification explaining why — common reasons include impersonation, misleading names, or names that look like spam.

What happens when you change the page name

When you submit a new page name, Facebook's system checks it against their Community Standards and their policies on impersonation and misleading content. If the name passes, it goes live. If it doesn't — for example, if it looks like you're pretending to be a public figure or a brand you don't own — Facebook rejects it and notifies you.

Your page URL (the web address) does not change when you rename the page. If your page address was facebook.com/myoldname, it stays that way even after you change the display name. This is useful because any links people shared to your page keep working.

Followers and fans see the new name in their feeds and on your page. There is no notification sent to them — the name just updates. If your page is very large, the change may take longer to show everywhere on Facebook's servers, but this is rare.

Reasons Facebook might reject your new page name

Facebook rejects page names most often because they appear to impersonate someone else, contain misleading information, or look like spam. If your page is a business page and you try to name it after a celebrity or major brand you don't represent, it will be rejected. The same applies if you try to use a name that suggests you are an official account when you are not.

Names that include excessive symbols, numbers used as letters (like "F4c3b00k"), or repeated characters are often flagged as spam and rejected. Facebook also rejects names that include hate speech, slurs, or sexual content.

If your name is rejected, you will see a message explaining the violation. You can then choose a different name and try again. There is no waiting period between rejected attempts — you can resubmit immediately.

The 60-day waiting period between changes

After you change your page name, you must wait 60 days before changing it again. This timer starts from the date you made the change, not from the date Facebook approved it. If you changed your name on January 15, you cannot change it again until March 16 (60 days later).

If you try to change your name before the 60 days are up, Facebook will show you a message telling you the exact date when you can make another change. There is no way to bypass this limit or request an exception.

Changing your page name on mobile

On the Facebook mobile app, the process is similar but the menu location is slightly different. Open your page, tap the three horizontal lines (the menu icon) at the bottom right, scroll down and tap Edit Page, then tap Page Info. From there, tap the Page Name field, enter your new name, and tap Save.

The review process is identical on mobile — Facebook checks the name and approves or rejects it within minutes to 24 hours. You still cannot change the name again for 60 days after the change goes through.

When you cannot change your page name

If your page is very new (less than a few days old), Facebook may not let you change the name yet. This is a security measure to prevent rapid creation and renaming of pages for spam or fraud. Wait a few days and try again.

If your page has been flagged for violating Facebook's policies, you may lose the ability to change the page name until the violation is resolved. You will see a message explaining this if it applies to your page. In this case, you need to address the underlying violation first — usually by removing content that violates the policies.

If you are not the page admin, you cannot change the page name. Only people with the Admin role can make this change. If you need to change the name and you are not an admin, ask the current admin to add you to that role first.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days from your last change. If you changed your name on January 15 and want to change it back, you cannot do so until March 16. The 60-day rule applies to every change, regardless of whether you are renaming to something new or reverting to an old name.

What if Facebook rejects my new page name?

Facebook sends you a notification explaining which policy your name violated. You can then choose a different name and resubmit it immediately — there is no waiting period for rejected attempts. Review the reason for rejection and make sure your new name does not repeat the same issue.

Does changing my page name affect my followers or my page history?

No. Your followers stay the same, your posts remain, and your page history is unchanged. Only the display name changes. Your page URL also stays the same, so old links to your page continue to work.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but excessive use or unusual combinations may trigger their spam filter and get your name rejected. Stick to standard letters, numbers, and common punctuation. Emojis are generally not allowed in page names.

How long does it take for my new page name to show up everywhere?

Usually a few minutes. In rare cases, especially if your page is very large, it can take up to 24 hours for the name to update across all of Facebook's systems. The name shows to you immediately after you save it.