Change your business name in Facebook settings

To change the name of your business on Facebook, go to your business page, click the settings icon in the top right, select Settings, then find Page Info in the left menu. Under the section that shows your current page name, click Edit next to the name field. Type your new business name and click Save Changes. Facebook processes most name changes within a few minutes, though it may take longer during peak traffic times.

If you do not see an Edit button next to your page name, you may not have admin access to the page. Only people with admin or editor roles can change the page name. If you are the page owner but still cannot edit, try logging out and back in, or use a different browser.

Keep in mind that Facebook allows you to change your page name once every 28 days. If you changed it recently, you will need to wait until that window closes before making another change. The system counts from the date of your last name change, not from the calendar month.

Key Takeaways

  • Access your business page settings, find Page Info, and click Edit next to your page name to change it.
  • Only people with admin or editor roles on the page can change the business name.
  • Facebook enforces a 28-day waiting period between name changes, counted from your last change date.
  • Name changes usually take effect within minutes, but may be delayed during high-traffic periods.
  • If your new name violates Facebook's naming policies, the system will reject it and explain why.

What happens to your page URL and followers when you change the name

When you change your business name on Facebook, your page URL (the web address) stays the same. This means your followers will not be redirected to a new page, and any links people have saved or shared will continue to work. Your page history, posts, photos, and reviews all remain attached to the same page.

Your followers do not need to do anything. They will see your new business name the next time they visit your page or see your posts in their feed. If you have a large following, some people may not notice the name change right away, so consider posting an announcement to let customers know about the rebrand.

Restrictions on what you can name your business page

Facebook has specific rules about what names are allowed on business pages. You cannot use special characters, numbers, or symbols in most cases — your business name should be spelled out in letters. You also cannot use all capital letters, excessive punctuation, or misleading information like fake credentials or awards your business does not actually have.

If your business name includes numbers (like "123 Plumbing"), Facebook may allow it, but the system reviews each case. If your new name gets rejected, Facebook will show you a message explaining which rule it violates. Common reasons for rejection include impersonation, spam-like formatting, or names that look like they are trying to manipulate search results.

Your page name must match the name you actually use to operate your business. If you are rebranding to a completely different name, make sure that new name is officially registered with your state or local business authority before changing it on Facebook.

Changing your business name when you have a verified badge

If your business page has a verified badge (the blue checkmark next to your name), changing your page name does not automatically remove it. However, Facebook may review your page after a name change to make sure the new name still matches your official business registration. If there is a mismatch, Facebook may remove the badge until you update your business information.

To keep your verified status, make sure the name you enter on Facebook matches the legal name of your business as it appears in your business registration documents. If you have changed your legal business name with your state, update those records first, then change your Facebook page name to match.

Updating related business information at the same time

While you are in your page settings, consider updating other business information that may need to change along with your name. This includes your business description, website URL, phone number, and business category. Keeping this information current helps customers find you and understand what you do.

If you have a Facebook Shop connected to your business page, you may need to update the shop name separately. Go to your Shop settings and check whether the shop name is pulling from your page name automatically or whether it needs a manual update. The same applies if you use Facebook's Booking or Appointment features — these sometimes have their own name fields.

What to do if Facebook rejects your name change

If you try to change your business name and Facebook shows an error message, read the specific reason it gives. Common issues include using special characters, having a name that is too similar to another page, or using words Facebook flags as spam. Once you know the reason, adjust your name to follow the rules and try again.

If you believe Facebook rejected your name incorrectly, you can appeal the decision. Click the Appeal button if one appears in the error message, or go back to Page Info and try entering the name again — sometimes the system allows it on a second attempt. If the problem persists, contact Facebook through your page's Help Center by clicking the question mark icon in the top right of your page.

Frequently Asked Questions

How often can I change my business name on Facebook?

You can change your business page name once every 28 days. The waiting period starts from the date you made your last name change, not from the first day of the month. If you need to change it again before 28 days have passed, Facebook will show you a message telling you when you can make the next change.

Will my customers lose access to my page if I change the name?

No. Your page URL stays the same, so all existing links, bookmarks, and shares continue to work. Your followers will see your new name the next time they visit or interact with your page. You may want to post an announcement so people know about the rebrand.

Can I change my business name back to what it was before?

Yes, but you still have to wait 28 days between changes. If you changed your name and want to revert, you will need to wait until the 28-day window closes before you can change it back. Plan name changes carefully to avoid getting stuck with a name you do not want for a month.

What if my business name has numbers or special characters?

Facebook generally does not allow numbers or special characters in business page names. If your actual business name includes them (like "123 Plumbing" or "Joe's Café"), Facebook may reject the name or ask you to spell it out differently. Try entering it without numbers or symbols first, and if that does not work, contact Facebook support to discuss your specific situation.

Do I need to change my business name on Instagram too?

If your Facebook page is connected to an Instagram business account, changing your Facebook page name does not automatically change your Instagram name. You need to update Instagram separately through Instagram's settings. Go to your Instagram profile, tap Edit Profile, and change the name there independently.