The steps to rename your Facebook Business Page

To change your Facebook Business Page name, go to your page, click the settings icon in the top right, select Settings and privacy, then Settings. From there, find Page info in the left menu and click Edit next to your page name. Type the new name and click Save changes.

Facebook processes most name changes immediately, though the new name may take a few minutes to appear across all your page sections and in search results. If you change your page name frequently, Facebook may temporarily restrict further changes — the platform monitors for spam and abuse patterns.

Your page URL (the web address) does not automatically update when you change the page name. If you want to change the URL as well, you can do that separately in the same Page info section, but only if your page meets Facebook's requirements: it must be at least 14 days old and have a certain number of followers, which varies by region.

Key Takeaways

  • Access the page name field through Settings and privacy > Settings > Page info, then click Edit next to your current name.
  • Name changes take effect immediately on your page, though search results and other surfaces may lag by a few minutes.
  • Changing your page name does not automatically change your page URL; you must update the URL separately if you want both to match.
  • Facebook restricts frequent name changes to prevent spam, so if you change your name multiple times in a short period, you may be temporarily blocked from changing it again.
  • Your page name must follow Facebook's naming rules: no excessive symbols, numbers, or misleading information about what your business actually does.

What happens to your followers and posts when you rename

Your followers stay on your page when you change the name. They do not have to re-follow you, and they will not receive a notification that your name changed. Posts, photos, reviews, and all other page content remain exactly as they were.

Messages sent to your page before the name change will still be there after. Customers or people who messaged you under the old name can still see the conversation thread, and new messages will arrive in the same inbox.

When Facebook blocks a name change

Facebook will not allow you to change your page name if you have changed it too many times recently. The exact time window and number of changes that trigger this block are not published, but most pages can change their name once every 60 days without restriction. If you hit the limit, you will see an error message when you try to save, and you will have to wait before trying again.

Your page name must also follow Facebook's naming standards. You cannot use excessive numbers, symbols, or characters that look like attempts to manipulate search results (such as repeating keywords or adding random words unrelated to your business). If your new name violates these rules, Facebook will reject the change and explain why.

If your page has been flagged for violating Facebook's community standards or business policies, you may not be able to change the name until the issue is resolved. Contact Facebook through your page's Help Center if you believe your page was incorrectly flagged.

Changing your page URL separately from your page name

Your page URL is the web address people use to find you — for example, facebook.com/yourpagename. When you change your page name, this URL does not change automatically. You can update it separately, but only if your page meets Facebook's requirements.

To change your page URL, go to Settings and privacy > Settings > Page info and look for the Web address section. Click Edit and type the new URL you want. Facebook will check whether that URL is available and whether your page meets the requirements to claim a custom URL.

Requirements for changing your page URL typically include: your page must be at least 14 days old, you must have a certain number of followers (the exact number varies by country and region), and you must have a profile picture and cover photo. Once you change your URL, the old URL will no longer work, so update any links you have posted elsewhere before making the change.

How to change your page name on mobile

The process is the same on the Facebook mobile app as on desktop. Open your page, tap the menu icon (three horizontal lines) at the bottom right, scroll down and tap Settings and privacy, then Settings. Tap Page info, then tap Edit next to your page name, type the new name, and tap Save changes.

Mobile changes process just as quickly as desktop changes. The new name will appear on your page within minutes, though it may take longer to update in search results or in people's notifications if they follow your page.

Reasons to change your page name

Businesses change their page names for several reasons: a rebrand or name change to the business itself, a shift in what you offer, or correcting a misspelling or error in the original name. If your business legally changed its name, updating your Facebook page name to match keeps your online presence consistent and makes it easier for customers to find you.

If you are rebranding but want to keep your old page history and followers, changing the name is better than creating a new page. A new page starts with zero followers and zero history, so you lose the trust and engagement you built over time.

Frequently Asked Questions

Will my followers see that I changed my page name?

No, your followers will not receive a notification about the name change. They may notice the new name the next time they visit your page, but Facebook does not send out alerts when a page name changes.

Can I change my page name back to what it was before?

Yes, you can change your name back at any time, as long as you have not hit Facebook's limit on how many times you can change your name in a given period. The process is the same: go to Settings > Page info and edit the name.

What if someone else already has the page name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page has it. However, your page URL must be unique. If the URL you want is taken, you will need to choose a different one or add numbers or words to make it distinct.

Does changing my page name affect my ads or promotions?

No, ads and promotions tied to your page will continue to run under the new name. You do not need to pause or restart any active campaigns when you rename your page.

How long does it take for the new name to show up in search results?

Your page name usually updates in search results within a few hours, but it can take up to 24 hours in some cases. Facebook's search index updates periodically, so there may be a delay between when you change the name and when it appears everywhere.