What you need to do to change a Facebook business page name
To change your Facebook business page name, go to your page, click Settings in the top menu, then select Page Info from the left sidebar. Find the Page Name field, click Edit, type the new name, and click Save Changes. Facebook will review the change — most are approved within a few minutes, though some take up to 24 hours.
You can change your page name as often as you want, but Facebook has rules about what names are allowed. Your page name cannot impersonate another business, include excessive symbols or numbers, or mislead people about what your page represents. If your change is rejected, Facebook will tell you why and you can try again with a different name.
If you have a verified page (one with a blue checkmark), changing the name works the same way, but the verification stays with your page. If you have not verified your page yet, you can still change the name freely — verification status does not lock the name in place.
Key Takeaways
- Go to your page Settings, click Page Info, find Page Name, and click Edit to change it.
- Facebook reviews most name changes within minutes to 24 hours and will reject names that impersonate other businesses or mislead people.
- You can change your page name as many times as you want, and a blue verification checkmark stays with your page even after you change the name.
- If your change is rejected, Facebook explains why in a notification, and you can submit a different name.
- The name change applies immediately to your page URL slug only if your page is new; older pages keep their original URL even after a name change.
Where to find the page name setting
Open your Facebook business page and look for the Settings button in the top right corner of the page header. Click it, and a menu will drop down. From that menu, select Page Info — it is usually near the top of the list on the left side of the screen.
Once you are in Page Info, scroll down until you see the Page Name field. This field shows your current page name. Next to it, you will see an Edit button or pencil icon. Click that to open the name editor.
If you cannot find Settings, make sure you are logged in as the page owner or as someone with admin access to the page. If you are logged in as yourself (not as the page), you will not see the Settings option.
What Facebook will and will not allow
Facebook rejects page names that pretend to be another business, government agency, or public figure without permission. For example, you cannot name your page "Apple Inc." or "Mayor of Springfield" unless you actually represent that entity. Facebook also blocks names with excessive numbers, symbols, or special characters — a name like "B00T1QU3!!!!" is likely to be rejected.
Your page name must accurately describe what your business does or what the page is about. If you run a plumbing business and name your page "Best Pizza in Town," Facebook may reject it as misleading. Similarly, if your page is for a local nonprofit, you cannot name it something that suggests it is a for-profit business.
Profanity, hate speech, and sexually explicit language are not allowed in page names. Facebook also does not allow names that encourage illegal activity or violence. If your name change is rejected, check the notification Facebook sends — it will tell you which rule your proposed name violated.
How long the review takes
Most Facebook page name changes are approved within a few minutes. You will see your new name on your page almost immediately, and the change is usually live across Facebook's system within an hour. However, Facebook sometimes flags a name for manual review, which can take up to 24 hours.
During the review period, your page still displays the new name to visitors, but Facebook may revert it if the review finds a problem. If that happens, you will get a notification explaining why, and your page name will go back to what it was before.
If you need to change your page name again before the first change is fully approved, you can do so — but this may restart the review process. It is usually better to wait for the first change to be approved before making another one.
What happens to your page URL
When you change your page name, your page URL may or may not change, depending on when your page was created. If your page is brand new (created within the last few weeks), Facebook may update the URL slug to match the new name. If your page has been around for a while, your URL usually stays the same even after you change the name.
For example, if your page URL is facebook.com/pages/OldBusinessName/123456789, it might stay that way even after you rename the page to "New Business Name." The URL does not need to match your current page name — Facebook uses the page ID number (the long number at the end) to identify your page, not the name.
If you want to change your page URL to match your new name, you can request a custom URL through the Page Info settings, but you can only do this once per page, and only if your page has at least 25 followers. Custom URLs must be at least 5 characters long and cannot include spaces or special characters.
If your name change is rejected
When Facebook rejects a page name change, you will receive a notification that explains which policy your proposed name violated. Read that notification carefully — it tells you exactly what rule the name broke. Common reasons for rejection include impersonation, misleading descriptions, excessive symbols, or profanity.
Once you understand why your name was rejected, you can go back to the Page Name field and try again with a different name. There is no penalty for rejected submissions — you can submit as many times as you need to find a name that follows Facebook's rules.
If you believe Facebook made a mistake and your name should have been allowed, you can appeal the decision. Look for an Appeal button or link in the rejection notification. Facebook will review your appeal, though the outcome is not may provide to change.
Changing your name when your page is verified
If your page has a blue verification checkmark, you can still change the page name using the same process. The verification does not lock your name in place. After you change the name, your page keeps its verification status — the checkmark stays on your page.
However, if you change your page name to something that no longer accurately represents your business or public figure, Facebook may remove the verification. For example, if your page is verified as "Jane Smith, Author" and you change it to "Random Thoughts," Facebook might decide the new name is too vague and remove the checkmark.
If you lose verification after a name change, you can apply for verification again once your page meets the requirements. Verification requires that your page represents a real business or public figure, that you have a significant following, and that your page is authentic and active.
Frequently Asked Questions
Can I change my page name back to what it was before?
Yes. There is no limit to how many times you can change your page name. You can change it back to a previous name, change it again, and repeat as often as you want. Each change goes through Facebook's review process, but there is no penalty for changing your name frequently.
Will my followers see the name change notification?
Your followers will see that your page name has changed, but Facebook does not send them a specific notification about it. They will notice the new name the next time they visit your page or see your posts in their feed. If you want to tell your followers about the change, you can post an announcement on your page.
What if I want to change my page name to match a new business name?
Use the same process: go to Settings, Page Info, find Page Name, click Edit, and type the new name. Make sure the new name accurately describes your business so Facebook does not reject it as misleading. If your business name includes special characters or numbers that are part of the official name, include them — Facebook usually allows those.
Can I have spaces or special characters in my page name?
Spaces are allowed in page names. Most special characters like hyphens and apostrophes are also allowed if they are part of your actual business name. However, excessive symbols (like multiple exclamation marks or random punctuation) will likely get your name rejected. Stick to what your business name actually is.
Does changing my page name affect my ads or promotions?
No. Any ads or promotions running on your page will continue to run after you change the name. The ads will display your new page name to people who see them. Your ad history and performance data stay attached to your page regardless of what you name it.