How to change your Facebook Business Page name
You can change your Facebook Business Page name directly from your Page settings in a few steps. Go to your Page, click Settings in the top menu, then select Page Info from the left sidebar. Find the Page Name field, click Edit, type your new name, and click Save Changes. Facebook will review the change and usually approve it within a few minutes, though it can take up to 24 hours.
The process is straightforward if you own the Page or have admin access. If you do not have admin rights, ask someone who does to make the change for you. Facebook has some restrictions on what you can change your name to — you cannot use symbols, numbers at the start, or misleading terms — but most legitimate business name changes go through without issue.
Key Takeaways
- Access your Page settings, go to Page Info, and edit the Page Name field directly from your Facebook Business Page.
- Facebook reviews name changes and usually approves them within minutes, though the process can take up to 24 hours.
- You must have admin access to the Page to change the name yourself; if you do not, contact someone who does.
- Facebook blocks names that start with numbers, contain excessive symbols, or appear designed to mislead users about what the Page represents.
- If your name change is rejected, Facebook will tell you why and you can try again with a different name that follows their rules.
What Facebook allows and blocks in a business name
Facebook has specific rules about what you can name your Business Page. You cannot start a name with numbers, use excessive punctuation or special characters, or include terms that suggest you are a government agency or official body when you are not. You also cannot use names designed to impersonate another business or mislead people about what your Page is for.
Most straightforward business names — your actual company name, a slight variation, or a descriptive name that matches your industry — pass review without trouble. If Facebook rejects your name change, the notification will explain which rule you violated. You can then edit the name to comply and resubmit.
Where to find the Page Name setting
The Page Name field lives in your Page settings, not in your profile settings. Open your Business Page (not your personal profile), and look for the Settings option in the top navigation bar. Click it, then select Page Info from the menu on the left side of the screen.
Scroll down until you see the Page Name field. Next to it, you will see an Edit button. Click that button to open the text box where you can type your new name. Type the new name, then click Save Changes. Do not close the browser tab or navigate away until you see confirmation that the change was saved.
How long the review takes and what happens next
After you submit a name change, Facebook's system reviews it automatically in most cases. You will usually see your new name live on your Page within a few minutes. In some cases — particularly if the name is unusual or Facebook's system flags it for manual review — the process can take up to 24 hours.
While the change is under review, your old name will still appear on your Page. You will receive a notification once the change is approved. If Facebook rejects the name, you will also get a notification explaining why, and you can submit a different name right away. There is no penalty for a rejected name change; you can try again as many times as you need.
Changing your Page name if you are not the admin
If you do not have admin access to the Business Page, you cannot change the name yourself. You will need to contact whoever set up the Page or currently manages it and ask them to make the change. They can do it from their own account using the same steps described above.
If you do not know who the admin is and the Page is yours, you may be able to recover admin access through Facebook's support process. Go to your Page, click Settings, then Page Roles, and look for your own name in the list. If you are not listed as an admin, you can contact Facebook through their Help Center to request access recovery, though this process is slower and requires proof that you own the business.
Reasons Facebook might reject your name change
Facebook rejects name changes for specific reasons, and the notification you receive will tell you which rule your proposed name violated. Common reasons include starting with a number, using too many special characters or emoji, claiming to be an official government body or public figure when you are not, or using a name that appears to impersonate another business.
If your name change is rejected, read the reason carefully and adjust your name accordingly. For example, if you tried "123 Plumbing" and it was rejected for starting with a number, try "Plumbing 123" or "One-Two-Three Plumbing" instead. Most rejections are easy to fix by making a small adjustment to comply with the rules.
What happens to your Page URL and followers when you change the name
When you change your Page name, your followers stay on your Page — the name change does not cause anyone to unfollow you. However, your Page URL (the web address people use to find you) may or may not change depending on whether you have a custom URL set up.
If you have a custom URL (like facebook.com/yourcompanyname), changing your Page name will not automatically change the URL. Your custom URL stays the same unless you manually change it in your Page settings. This is actually helpful because it means your web links and social media posts pointing to your Page will still work even after you change the name.
Frequently Asked Questions
Can I change my Facebook Business Page name as many times as I want?
You can change your Page name, but Facebook limits how often you can do it. You cannot change your name more than once every 60 days. If you try to change it again before that period ends, Facebook will tell you when you are allowed to make the next change.
Will changing my Page name affect my Facebook ads or promotions?
No. Your ads and promotions will continue to run normally after a name change. The ads are tied to your Page ID, not your Page name, so changing the name does not interrupt campaigns or require you to update anything in your ads manager.
What if Facebook says my name change violates their rules but I think it should be allowed?
You can appeal Facebook's decision through their Help Center. Go to Settings, then Help, and look for the option to report a problem or appeal a decision. Explain why you believe your name complies with their rules. Facebook will review your appeal, though the process can take several days.
Does changing my Page name change my business category or description?
No. Your Page category, description, contact information, and all other details stay exactly the same. Only the name at the top of your Page changes. If you want to update your description or category at the same time, you can do that separately in your Page Info settings.