How to change your Facebook business page name

You can change your Facebook business page name through the page settings menu. The process takes a few minutes and doesn't require you to create a new page. Facebook allows you to change the name once every 60 days, though there are some restrictions on what you can change it to — you cannot use symbols, numbers at the start, or misleading terms like "official" unless you have a verified badge.

The name change applies immediately to your page URL and all places where the page appears on Facebook. People who follow your page will see the new name the next time they visit, and the change shows in their feed activity. If you change your page name frequently, followers may become confused about which page is yours, so consider whether a rebrand is necessary before you proceed.

Key Takeaways

  • You can change your business page name once every 60 days through the Settings menu on your page.
  • Facebook restricts certain words and formats — you cannot start with numbers, use excessive symbols, or claim to be "official" without verification.
  • The name change takes effect immediately across all of Facebook and shows in followers' activity feeds.
  • If you change your page name, your page URL may change too, so update any links you have posted elsewhere on the web.
  • You cannot change your page name if you have already changed it within the last 60 days.

Steps to change your page name on desktop

Open your business page and look for the Settings option in the left menu. Click Settings, then select Page Info from the left sidebar. You will see a section labeled "Page Name" with your current name displayed. Click the pencil icon next to your page name to edit it.

Type the new name into the text field. Facebook will show you whether the name is available and whether it meets their naming rules. If you see a red warning, the name violates Facebook's policy — common reasons include starting with a number, using too many symbols, or including words like "official" or "verified" without a badge. Once you enter a name that passes, click Save Changes.

Facebook will ask you to confirm the change. Review the new name one more time, then click the confirmation button. The change takes effect immediately. Your page URL may also change depending on what name you chose — if you have shared your page link anywhere, test it to make sure it still works.

Steps to change your page name on mobile

Open the Facebook app and navigate to your business page. Tap the menu icon (three horizontal lines) at the bottom right, then tap Settings & Privacy and select Settings. Scroll down and tap Page Info.

Find the "Page Name" field and tap the pencil icon to edit it. Type your new name and check whether Facebook shows any warnings about the format or content. If the name is acceptable, tap Save. Confirm the change when prompted, and the new name will appear on your page within seconds.

What Facebook does not allow in a page name

Facebook has specific rules about what text you can use in a business page name. You cannot start a name with a number, use more than a few special characters, or include words that suggest official status — such as "official," "verified," "authentic," or "real" — unless your page has a Meta verified badge. You also cannot use trademarked names or brand names that you do not own, though Facebook does not always catch these at the time of submission.

Avoid names that are misleading or designed to impersonate another business. If your page name is too similar to an existing page, Facebook may reject it or ask you to change it later. Names that include excessive punctuation, random symbols, or repeated characters are also likely to be flagged. If your name is rejected, Facebook will tell you which rule it violates — read that message carefully before you try again.

The 60-day waiting period between name changes

Once you change your page name, you must wait 60 days before you can change it again. This limit applies even if you want to change it back to the original name. If you try to change your name before 60 days have passed, Facebook will show you a message telling you when you will be able to change it next.

Plan your page name carefully because of this restriction. If you are rebranding your business, make sure the new name is one you want to keep for at least two months. If you made a typo or chose a name you regret, you will have to live with it until the waiting period ends.

What happens to your page URL when you change the name

Your page URL may change when you update your page name, depending on how your URL was originally set up. If your URL was based on your page name (for example, facebook.com/yourpagename), it will update to match the new name. If your URL was a custom URL that you set separately, it will stay the same even though your page name changes.

Check your page URL after you make the change. If it has changed and you have shared it on your website, in emails, or in other places, update those links. The old URL may still work for a short time, but it is safer to use the new one. You can find your current page URL by clicking on the page name at the top of your page — it appears in the address bar.

Changing your page name versus creating a new page

Changing your existing page name is almost always better than creating a new page. When you change the name, you keep all your followers, posts, reviews, and message history. When you create a new page, you start from zero — you lose your follower count, your history, and any credibility you have built. Facebook's algorithm also favors established pages, so a new page will take longer to reach people.

The only reason to create a new page is if your old page has been penalized by Facebook for violating their policies, or if you want to run a completely separate business with a different audience. Otherwise, a name change on your existing page preserves everything you have worked to build.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you must wait 60 days after your last change. If you changed your page name and want to revert it, you can do so once the waiting period ends. Keep in mind that changing it back counts as a new change, so you will have to wait another 60 days before you can change it again.

What if Facebook rejects my new page name?

Facebook will show you a message explaining why the name was rejected — usually because it violates their naming policy. Read the reason carefully, remove the problematic words or symbols, and try again. If you believe the rejection was a mistake, you can contact Facebook through their Help Center, though responses can take several days.

Does changing my page name affect my followers or messages?

No. Your followers stay on your page, your message history remains intact, and all your posts stay where they are. The only thing that changes is the name people see when they visit your page. Followers will see the name change in their activity feed, but they will not be removed from your page.

Can I use special characters or emojis in my page name?

Facebook allows a small number of special characters, but not emojis. Symbols like hyphens, ampersands, and periods are usually acceptable, but excessive punctuation will be rejected. Test your name before you submit it — Facebook will show you a warning if it contains too many symbols.

What if my business name has a number at the start?

Facebook does not allow page names that begin with a number. If your business name is "123 Plumbing," you would need to write it as "One Two Three Plumbing" or "Plumbing 123" on Facebook. This is a hard rule and cannot be overridden, even with verification.