How to change a Facebook page name

You can change your Facebook page name from the page settings menu. Go to your page, click Settings in the top right, then select Edit Page Info from the left sidebar. Find the Page Name field, type the new name, and click Save Changes. The change takes effect immediately, though it may take a few minutes to appear everywhere on Facebook.

Facebook limits how often you can change your page name. If you changed it recently, you may see a message saying you have to wait before changing it again — the waiting period is usually 60 days from your last change. If you have never changed the name before, you can do it right away.

The name you choose must follow Facebook's page naming rules: it cannot be misleading, impersonate someone else, or use excessive symbols or numbers. If Facebook rejects your new name, you will see an error message explaining why. Common reasons include using a name that looks like spam, using too many special characters, or choosing a name that violates their community standards.

Key Takeaways

  • Access page name settings through Settings > Edit Page Info, type your new name, and save — the change is live within minutes.
  • You can only change your page name once every 60 days, so plan ahead if you need to rebrand.
  • Facebook rejects names that are misleading, impersonate others, or use excessive symbols — the error message will tell you which rule your name broke.
  • Your page URL (the web address) does not change when you rename the page, so old links still work.
  • If you want to change your personal profile name instead of a page, the process is different and found under your personal account settings.

Where to find the page name setting

Open your Facebook page and look for the Settings button. On a computer, it is in the top right corner of your page header. On a phone, tap the three horizontal lines (menu icon) at the bottom right, scroll down, and tap Settings & Privacy, then Settings.

Once you are in Settings, look at the left sidebar (on a computer) or scroll down (on a phone) until you find Edit Page Info. Click or tap it. You will see a list of fields you can edit, including page name, category, description, and contact details. The Page Name field is usually near the top.

What names Facebook will and will not allow

Facebook has specific rules about what a page name can contain. Your name cannot pretend to be an official account or business if you do not run that business — for example, you cannot name your personal page "Apple Inc." or "New York Times." It cannot include excessive numbers, symbols, or repeated characters meant to look like spam. Names like "***CLICK HERE***" or "BUY NOW!!!" will be rejected.

Your page name also cannot be blank, and it should describe what your page is actually about. If you run a local bakery, naming your page "The Best Bakery" is fine, but naming it "assistance programs" when you sell baked goods will be flagged as misleading. Facebook's automated system checks names when you save, and if your name breaks a rule, you will see a specific error message telling you what went wrong.

The 60-day waiting period between changes

After you change your page name, you cannot change it again for 60 days. This rule applies whether you changed it yourself or Facebook changed it for you (which happens rarely, when a page violates naming rules). The 60-day clock starts from the date of your last change, not from when you first created the page.

If you try to change your name before 60 days have passed, Facebook will show you a message saying when you will be able to change it next. There is no way to bypass this waiting period — you have to wait the full 60 days. If you made a mistake with your new name, you will have to live with it for two months before you can fix it, so double-check your spelling and wording before you save.

How your page URL and links are affected

When you change your page name, your page URL (the web address) does not change automatically. If your page URL is facebook.com/mybakery, it stays that way even if you rename the page to "Sarah's Artisan Bakery." This is actually helpful — any links people shared to your old page still work, and you do not lose traffic from old posts or external websites linking to you.

You can change your page URL separately from your page name if you want them to match. Go to Settings > Edit Page Info and look for the Page URL or Username field. You can usually change this once, and Facebook will give you a list of available URLs based on your page name. After you choose one, you cannot change it again, so make sure it is what you want.

Changing your personal profile name versus your page name

If you run a personal profile (your individual account) instead of a page, the process is different. To change your personal profile name, go to the top right of Facebook, click your profile picture, then click Settings & Privacy > Settings. Look for Personal Information in the left sidebar, then click Name. Type your new name and click Save Changes.

Personal profile names have a different set of rules than page names. Facebook allows you to change your personal name more often — usually once every 60 days, but the rules are more flexible about what names are acceptable. However, if you are running a business, organization, or public figure account, Facebook recommends using a Page rather than a personal profile, because pages have better tools for managing followers and messages.

What to do if Facebook rejects your new name

If you see an error message when you try to save your new page name, read it carefully — it will tell you which rule your name broke. Common reasons for rejection include: the name looks like spam, the name impersonates a real person or business, the name uses too many symbols or numbers, or the name violates Facebook's community standards (for example, it contains hate speech or slurs).

To fix it, edit your name to follow the rule that was broken. If the message says your name has too many symbols, remove some. If it says the name is misleading, make it more clearly describe what your page actually is. Try saving again. If you still get an error and you believe your name is legitimate, you can report the problem to Facebook through their Help Center, though responses can take several days.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you have to wait 60 days from your last change. If you renamed your page and want to go back to the old name, you can do that after the waiting period ends. Just go back to Settings > Edit Page Info and type the old name. Facebook treats it as a new change, so the 60-day clock starts over.

Will my followers see the name change?

Yes. Your followers will see the new name on your page, in their feed, and in search results. Facebook does not send a notification about the change, but people who follow your page will notice the new name the next time they visit. If you have a large following, you may want to post an announcement so people know it is still the same page.

Does changing my page name affect my page's reach or ranking?

No. Changing your page name does not hurt your page's performance or how Facebook ranks it in search results. Your page history, followers, and posts all stay the same. The only thing that changes is the name people see.

What if someone else already has the name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page has it. However, if your name is too similar to an existing page and Facebook thinks you are trying to impersonate it, your name may be rejected. If that happens, try adding a descriptor — for example, "Sarah's Bakery - Portland" instead of just "Sarah's Bakery."

Can I change my page name if my page has been disabled?

No. If Facebook has disabled your page for violating their rules, you cannot make changes to it until the page is restored. You will need to contact Facebook through their Help Center to appeal the decision. Once your page is active again, you can change the name if you want.