Apple TV+ costs $9.99 per month on its own, but you can lower that price by bundling it with other services or catching a promotional offer through a carrier or device purchase
Apple TV+ rarely discounts its standalone subscription, but the real savings come through three routes: bundling with Apple One, getting it free or discounted through a phone or internet provider, or receiving it as part of a device purchase. The specifics depend on which carrier you use, which Apple devices you own, and whether you are willing to commit to a bundle.
The lowest price you will see is usually $0 for three months when you buy a new iPhone, iPad, Mac, or Apple TV device. After that promotional period ends, you pay full price unless you switch to a bundle or find another offer through your provider.
Key Takeaways
- Apple One bundles combine Apple TV+ with iCloud storage and Apple Music starting at $14.95 per month, which saves money if you already pay for those services separately.
- Verizon, T-Mobile, and some cable providers include Apple TV+ free or discounted for 6 to 12 months if you have a may have access to phone or internet plan.
- New device purchases (iPhone, iPad, Mac, Apple Watch, Apple TV) include three months of Apple TV+ at no cost, though this offer resets only once per device.
- The promotional period ends automatically and switches to full price unless you cancel, so mark your calendar to decide whether to keep paying or switch.
Apple One bundles and what they include
Apple One combines Apple TV+ with other Apple services at a lower total price than paying for each separately. The Individual plan costs $14.95 per month and includes Apple TV+, Apple Music, and 50 GB of iCloud storage. The Family plan costs $19.95 per month and adds up to six family members, 200 GB of iCloud storage, and shared access to Apple Music and Apple TV+.
If you already subscribe to Apple Music or pay for iCloud storage, the bundle saves you money immediately. For example, if you pay $10.99 for Apple Music and $2.99 for 50 GB of iCloud storage, the Individual plan costs $1.97 less per month than buying all three separately. The Family plan makes sense if multiple people in your household use these services.
A Premier plan exists in some countries and adds Apple News+ and Apple Fitness+ to the Family plan, but pricing and availability vary by region. Check the Apple One page in your country's App Store to see which plans are offered where you live.
Free or discounted Apple TV+ through your phone or internet provider
Verizon offers Apple TV+ free for 12 months to customers on certain postpaid phone plans and home internet plans. T-Mobile includes it free for 12 months on most postpaid plans. AT&T offers it free for three months on some plans. Comcast Xfinity, Charter Spectrum, and other cable providers have offered it free or discounted, though offers change and vary by region.
To learn about your plan qualifies, log into your provider's account online or call their customer service line. You will need to redeem the offer through a link or code they provide, and it usually takes a few minutes to activate. The free period is tied to your account, not to a specific device, so you can watch on any device you sign into with your Apple ID.
When the promotional period ends, you will be charged the full monthly price unless you cancel. Set a reminder one week before the end date so you can decide whether to keep the subscription or turn it off.
Apple TV+ free with new device purchases
Buying a new iPhone, iPad, Mac, Apple Watch, or Apple TV device includes three months of Apple TV+ at no cost. This offer applies to most models, though older or refurbished devices may not may have access to. You activate the offer by signing into the device with your Apple ID and following the on-screen prompt, usually within 30 days of purchase.
The three-month period begins when you redeem the offer, not when you buy the device, so you can wait to activate it if you want to time the free period strategically. After three months, you will be charged the full monthly price unless you cancel or switch to a bundle.
This offer is one-time per device, meaning you cannot stack multiple free periods by buying several devices. If you already redeemed it on a previous device, a new purchase will not give you another three-month trial.
Comparing the cost of different routes
| Option | Monthly Cost | What's Included | Best For |
|---|---|---|---|
| Apple TV+ standalone | $9.99 | Apple TV+ only | People who only want Apple TV+ |
| Apple One Individual | $14.95 | Apple TV+, Apple Music, 50 GB iCloud | People who use Apple Music or need iCloud storage |
| Apple One Family | $19.95 | Apple TV+, Apple Music, 200 GB iCloud, up to 6 family members | Families sharing services across multiple people |
| Verizon or T-Mobile plan (with promotion) | $0 for 12 months, then $9.99 | Apple TV+ only during promotion | Existing Verizon or T-Mobile customers |
| New device purchase | $0 for 3 months, then $9.99 | Apple TV+ only during promotion | People buying a new Apple device anyway |
How to check if you may have access to for a carrier promotion
Log into your carrier's website or app and look for a section labeled "Offers," "Promotions," or "My Benefits." Some carriers display available offers on your account dashboard automatically. If you do not see Apple TV+ listed, call customer service and ask whether your specific plan qualifies.
Have your account number and plan details ready when you call. The representative can tell you whether the offer is available, how long it lasts, and how to redeem it. Some carriers require you to redeem through a specific link or code, while others activate it automatically.
If you switch carriers or change your plan, the promotion may end. Check the terms when you redeem to understand whether the offer stays active if you downgrade or switch plans later.
What happens when your promotional period ends
When a free or discounted period expires, your payment method on file will be charged the full monthly price automatically. Apple sends a reminder email a few days before the charge, but it is easy to miss. The best practice is to set a phone reminder for one week before the end date.
If you decide not to continue, you can cancel anytime through your Apple ID settings on any device, or by visiting appleid.apple.com on a computer. Cancellation takes effect immediately, and you lose access to Apple TV+ right away, so do not cancel until you are certain you want to stop watching.
If you cancel and later want to resubscribe, you can turn it back on at any time. Your watch history and preferences are saved to your Apple ID, so you can pick up where you left off.
Frequently Asked Questions
Can I stack multiple free trials if I buy different Apple devices?
No. Each device qualifies for one three-month free trial, but you can only redeem one trial per Apple ID. If you have already used the offer on an iPhone, buying an iPad will not give you another three months.
Does the Verizon or T-Mobile promotion work if I already have an Apple TV+ subscription?
It depends on the carrier and the specific promotion. Some carriers will credit your account for the promotional period, while others require you to cancel your existing subscription first. Contact your carrier to ask how the promotion applies to your account.
What is the difference between Apple One Individual and Family?
The Family plan costs $5 more per month but allows up to six family members to share Apple TV+, Apple Music, and iCloud storage. Each person gets their own account and watch history. The Individual plan is for one person only.
Can I use a promotional offer and a bundle at the same time?
No. If you redeem a free trial from a device purchase or carrier, you cannot also apply an Apple One bundle discount during that period. Once the free period ends, you can switch to Apple One if you want.
Do I need to provide a credit card to start a free trial?
Yes. Apple requires a valid payment method on file to redeem any free trial, even though you will not be charged during the promotional period. Make sure your payment information is current so you do not miss the reminder when the free period is about to end.