What American Family Life Insurance Offers
American Family Insurance (AmFam) sells term life, whole life, and universal life policies through agents in most states. The company does not operate online-only; you work with a local agent to get a quote, underwrite the policy, and handle claims. AmFam also bundles life insurance with home, auto, and other coverage, which can lower your overall premium if you combine policies.
The policies themselves work the same way as life insurance from any other carrier: you pay a monthly or annual premium, and if you die while the policy is active, the insurance company pays a death benefit to whoever you name as beneficiary. The main difference between AmFam and other insurers is how you buy (through an agent rather than online), what they charge, and how they handle claims. AmFam is a mutual company, meaning it is owned by its policyholders rather than shareholders, which some people view as an incentive to keep costs reasonable.
Key Takeaways
- AmFam sells term, whole, and universal life policies through local agents, not online, so you will need to contact an agent for quotes and underwriting.
- Term life is the cheapest option and covers you for a set number of years; whole life costs more but builds cash value and lasts your entire life.
- You can bundle life insurance with home and auto policies to lower your total premium, though bundling does not always save money compared to shopping separately.
- AmFam's underwriting process includes a medical exam for most policies, which can take two to four weeks from application to approval.
- The company is rated A+ by the Better Business Bureau and A by A.M. Best, meaning it has the financial strength to pay claims.
Term Life vs. Whole Life: Which AmFam Policy Fits Your Situation
Term life insurance covers you for a specific period — typically 10, 20, or 30 years — and costs less per month than whole life. If you die during the term, your beneficiary gets the death benefit. If the term ends and you are still alive, the coverage stops and you get nothing back. Term life makes sense if you have a mortgage to pay off, children to support through college, or a spouse who depends on your income. Once those obligations end, you may not need the coverage anymore.
Whole life insurance covers you for your entire life as long as you pay premiums, and it builds cash value — a savings component that grows tax-deferred. You can borrow against the cash value or surrender the policy to get the money out, though doing so reduces or eliminates the death benefit. Whole life premiums are much higher than term — often 5 to 15 times more per month — but you are paying for lifetime coverage and an investment component. Whole life makes sense if you want permanent coverage, expect to live a long time, or want to leave money to heirs.
Universal life (UL) sits between term and whole life. It offers lifetime coverage like whole life but with more flexible premiums and death benefits. The cash value grows based on interest rates the company credits, which can change year to year. UL is cheaper than whole life but more expensive than term, and it carries more risk because if interest rates drop, your premiums may need to rise to keep the policy in force.
How AmFam Quotes and Underwriting Work
To get a quote from AmFam, you contact a local agent by phone or through the company website and provide basic information: your age, health history, occupation, and how much coverage you want. The agent gives you a preliminary quote on the spot, though the final premium depends on underwriting.
For most AmFam policies, underwriting includes a medical exam — a nurse visits your home or you go to a clinic to have your height, weight, blood pressure, and blood and urine samples taken. The company uses these results to assess your health risk. The exam is free, but it adds time to the process. From application to approval typically takes two to four weeks, though it can be faster if you are young and healthy with no complications.
If you have a serious health condition, a history of claims, or you are applying for a large death benefit, underwriting may take longer or the company may decline to insure you. You can ask the agent what information AmFam needs upfront so you know whether to expect delays.
Bundling Life Insurance with Other Policies
AmFam encourages customers to bundle life insurance with home, auto, and other policies. The company typically offers a discount — often 10 to 25 percent — when you combine multiple lines of coverage. However, bundling does not always save you the most money. A low rate on one policy does not may provide a low rate on another, and you may find cheaper coverage elsewhere if you shop around.
Before bundling, get quotes from AmFam for each policy separately, then add them up. Then get quotes from other insurers for the same coverage and compare the total. Sometimes bundling with AmFam wins. Sometimes buying auto from one company, home from another, and life from a third costs less overall. The only way to know is to run the numbers.
AmFam's Financial Strength and Claims Process
AmFam is rated A+ by the Better Business Bureau and A by A.M. Best, a rating agency that measures whether an insurance company has enough money to pay claims. These ratings mean the company is financially stable and unlikely to fail. You can check current ratings on the A.M. Best website or the Better Business Bureau website if you want to verify this before buying.
When you die, your beneficiary files a claim with AmFam by contacting the agent or calling the company directly. They will need the death certificate, the policy number, and proof of their identity. AmFam typically pays claims within 30 to 60 days, though the exact timeline depends on how quickly the beneficiary submits documents and whether the death is covered by the policy (suicide within the first two years, for example, is usually not covered).
Comparing AmFam to Other Life Insurance Carriers
AmFam is one of many life insurance companies, and it is not the cheapest or the most expensive. The company's main advantage is the agent-based model — if you like working with a person you can call and meet in person, AmFam delivers that. The main disadvantage is that agent-based shopping takes more time than getting quotes online in minutes.
Online-only carriers like Term4Sale, PolicyGenius, and Ladder often have lower premiums because they do not pay agent commissions. However, they do not offer whole life or universal life policies, only term. If you want whole life or universal life, you will need to work with an agent-based company like AmFam, or you can buy from online brokers that connect you with multiple carriers.
If cost is your main concern, get quotes from AmFam and from at least two online term carriers. If you value personal service and want to explore whole life or bundling, AmFam is worth a conversation with a local agent.
Frequently Asked Questions
Does AmFam require a medical exam for all policies?
Most AmFam policies require a medical exam, but some simplified or may provide-issue policies may not. may provide-issue policies have higher premiums and lower death benefits, but they skip the exam and medical questions. Ask your agent whether you may have access to for a no-exam policy based on your age and coverage amount.
Can I change my death benefit or premium after I buy an AmFam policy?
With term life, you typically cannot change the death benefit or premium during the term — they are locked in. With whole life and universal life, you may be able to increase the death benefit (usually with another medical exam) or adjust premiums, but the rules vary. Talk to your agent about what flexibility your specific policy allows.
What happens if I stop paying premiums?
If you miss a premium payment, AmFam usually gives you a grace period — typically 30 days — to pay without losing coverage. If you do not pay by the end of the grace period, the policy lapses and coverage ends. With whole life and universal life, you may be able to use the cash value to keep the policy in force, but with term life, once it lapses, you lose coverage and have to reapply if you want it back.
How do I know if AmFam's rates are competitive?
The only way to know is to get quotes from other carriers. Use online quote tools for term life, and contact other agent-based companies or brokers for whole life and universal life quotes. Compare the premium, death benefit, and policy features side by side. Rates vary based on your age, health, and the amount of coverage, so your quote will be unique to your situation.