The quickest way to rename your Facebook page

To change your Facebook page name, go to your page, click the three dots in the top right corner, select Edit Page Info, find the Page Name field, type the new name, and click Save Changes. The change takes effect immediately, though it may take a few minutes to show everywhere Facebook displays it.

You can change your page name as often as you want, but Facebook has some rules about what names are allowed. Your new name must follow Facebook's Page Name Standards — it cannot impersonate another person or business, cannot be misleading about what the page is for, and cannot contain excessive symbols, numbers, or repeated characters. If your new name breaks these rules, Facebook will reject it and tell you why.

If you have changed your page name recently and want to change it again, you can do so right away. There is no waiting period between name changes on Facebook pages.

Key Takeaways

  • Access page settings by clicking the three dots on your page and selecting Edit Page Info.
  • Your new page name must follow Facebook's standards and cannot impersonate, mislead, or use excessive symbols.
  • Changes take effect immediately but may take a few minutes to appear across all Facebook surfaces.
  • You can change your page name as many times as you want with no waiting period between changes.
  • If Facebook rejects your new name, the rejection message will explain which rule it violates.

Where to find the page name field

The page name field lives in your page settings, not in your page description or "About" section. Open your Facebook page, look for the three horizontal dots (sometimes called the menu icon) in the top right area of your page header, and click it. A dropdown menu will appear with several options.

From that menu, select Edit Page Info. This opens a panel on the left side of your screen with several sections: Page Name appears at the top. Click directly on the page name text to edit it. Type your new name into the field, then scroll down and click the blue Save Changes button at the bottom of the panel.

If you cannot find the three-dot menu, make sure you are logged in as the page owner or as someone with admin rights. If you manage the page but do not have admin access, you will not see the Edit Page Info option.

What Facebook will and will not allow as a page name

Facebook rejects page names that impersonate real people, businesses, or public figures — even if you add a disclaimer like "fan page" or "unofficial." If your page is about a celebrity or brand, Facebook expects the page name to make clear it is not the official account. Names like "Official Nike" or "Real Elon Musk" will be rejected; "Nike Fans" or "Elon Musk News" are more likely to pass.

Names with excessive numbers, symbols, or repeated characters also violate Facebook's standards. A name like "***PIZZA***" or "PIZZA111111" will be rejected. Symbols should be minimal and used only where they make sense — an ampersand in "Tom & Jerry Fans" is fine, but a string of asterisks is not.

Your page name cannot be misleading about what the page actually contains. If your page is about cooking but you name it "Breaking News Network," Facebook will reject it. The name should reflect the page's actual purpose.

Timing and visibility of name changes

Once you click Save Changes, your new page name is live. However, it may take a few minutes to a few hours for the name to update everywhere on Facebook — in search results, on your page header, in followers' feeds, and in notifications. During this window, some people may see the old name and others may see the new one.

If you change your page name and then immediately change it again, the second change may not process right away. Facebook recommends waiting at least a few minutes between consecutive name changes to avoid processing delays.

What happens to your page URL when you change the name

Your page's URL (web address) does not automatically change when you rename your page. If your page URL is facebook.com/pizzaplace and you rename the page to "The Pizza Kitchen," the URL stays facebook.com/pizzaplace. This is actually helpful — your followers can still find you at the same address even after a name change.

If you want to change your page URL to match your new name, that is a separate step. Go to Edit Page Info, scroll down to find Page Address or Username, and click Edit. You can change your URL once every 30 days. Facebook will show you whether your desired URL is available before you confirm the change.

If Facebook rejects your new name

When you try to save a name that violates Facebook's standards, you will see an error message explaining which rule the name breaks. Common reasons for rejection include impersonation, misleading content, excessive symbols, or spam-like formatting.

Read the error message carefully — it usually tells you exactly what to fix. If the message says your name "impersonates a public figure," remove words like "Official" or "Real." If it says the name contains "excessive symbols," remove or reduce them. Then try saving again with the revised name.

If you believe Facebook rejected your name by mistake, you can appeal the decision. Look for an Appeal button or link in the error message. Facebook will review your appeal and either approve the name or provide more detail about why it does not meet their standards.

Frequently Asked Questions

Can I change my page name if I do not have admin access?

No. Only page owners and people with admin-level permissions can change the page name. If you manage the page but have a lower permission level, ask an admin to make the change for you or request admin access.

Will my followers be notified when I change my page name?

Facebook does not send a notification to your followers when you rename a page. However, the change may appear in their activity feed or notifications if they follow your page closely. It is often a good idea to post an announcement about the name change so followers know it is intentional.

How many times can I change my page name?

You can change your page name as many times as you want. There is no limit on the number of changes or a waiting period between them. However, if you change your name very frequently, Facebook may flag the activity as suspicious.

What if someone else already has the name I want?

Multiple Facebook pages can have the same name — Facebook does not require page names to be unique. However, if another page with that name is very popular or well-known, your page may be harder to find in search results. You can still use the name if it follows Facebook's standards.

Does changing my page name affect my page likes or followers?

No. Your follower count, likes, and all page history remain the same when you rename your page. The change is cosmetic and does not affect your page's performance or reach.