What you need to know before changing your page name

You can change a Facebook page name through your page settings, but Facebook limits how often you can do it. Most pages can change their name once every 28 days. If your page is brand new (less than 7 days old), you may be able to change it more frequently, but Facebook does not may provide this. The change takes effect immediately, though it may take a few minutes to show up everywhere on the platform.

Before you change the name, understand that Facebook has rules about what a page name can be. You cannot use symbols, numbers at the start, or misleading information designed to impersonate someone else or a business you do not own. If your page represents a real business, organisation, or public figure, the name must match what that entity is actually called in the real world.

If you have changed your page name recently and want to change it again, you will see a message telling you when you can make another change. You cannot bypass this waiting period.

Key Takeaways

  • Go to your page, click Settings, then scroll to Page Info to find the Name field where you can edit your page name.
  • Facebook allows one name change every 28 days for most established pages, and you cannot change it again until that period passes.
  • Your new page name must follow Facebook's naming rules: no impersonation, no misleading symbols, and it must match the real name of what your page represents.
  • The name change shows up immediately on your page, though it may take a few minutes to update in search results and other parts of Facebook.

Step-by-step: accessing your page settings

Start by going to your Facebook page. Make sure you are logged in as someone with admin access to the page — you cannot change the page name if you only have editor or moderator permissions.

At the top of your page, look for the Settings option. On most versions of Facebook, this appears as a gear icon or a menu button in the top right corner of your page header. Click it, then select Settings from the dropdown menu. You will be taken to your page settings dashboard.

Once you are in Settings, look for the left-hand menu. Find and click on "Page Info" or "Basic Information" — the exact wording varies depending on your device and Facebook version. This section holds all the core details about your page, including the name field.

Finding and editing the name field

In the Page Info section, scroll until you see the Name field. It will show your current page name. Click directly on the name or look for an Edit button next to it. A text box will appear where you can type your new name.

Delete the old name and type the new one. As you type, Facebook may show you suggestions or warnings if your new name breaks any naming rules. Pay attention to these — if Facebook flags your name as violating its policies, you will not be able to save it.

Once you have entered your new name, look for a Save or Confirm button. Click it to submit the change. Facebook will process it, and you should see a confirmation message. If you see an error message instead, read it carefully — it will tell you what rule your new name breaks and what you need to change.

What happens if Facebook rejects your new name

Facebook rejects page names for specific reasons. The most common is impersonation — if your page name looks like you are pretending to be a person or business you do not represent, Facebook will block it. Another common reason is misleading format, such as starting with numbers or symbols that make the name confusing or deceptive.

If your name is rejected, Facebook will tell you which rule it violates. Go back to the Name field and edit it to follow the rules. For example, if you tried "123 My Business" and it was rejected for starting with numbers, try "My Business" instead. If you tried a name that sounds like a celebrity or major brand but you do not represent them, you will need to make it clear in the name that you are a fan page or unofficial account.

If you believe Facebook made a mistake and your name should be allowed, you can appeal through Facebook's Help Center, though Facebook does not always overturn these decisions.

Understanding the 28-day waiting period

After you change your page name, you cannot change it again for 28 days. This rule applies to most pages. If you try to change it before 28 days have passed, you will see a message telling you exactly when you can make your next change.

This waiting period exists to prevent spam and abuse. It also gives your audience time to recognise your new name. If you made a typo or chose a name you regret immediately, you are still locked into it for 28 days — Facebook does not make exceptions for this.

The only way around this is to wait. Mark your calendar for when the 28 days are up so you know when you can change it again.

What changes and what stays the same

When you change your page name, your page URL (the web address) does not change automatically. Your followers, posts, and page history all stay exactly as they are. People who follow your page will see the new name the next time they visit, but they will not receive a notification that you changed it.

If you want to change your page URL as well, that is a separate process and has its own rules and limits. Your page must be at least 25 days old and have at least 25 followers before you can change the URL. That change also happens in Settings, but under a different section called "Page Address" or "Username."

Search results and tags may take a few minutes to update with your new name. If someone searches for your old page name, they may still see your page in results for a short time, but clicking through will show your new name.

Frequently Asked Questions

Can I change my page name more than once every 28 days?

No. Facebook enforces a 28-day waiting period between name changes for established pages. Brand new pages (less than 7 days old) may have more flexibility, but this is not may provide. Once you change your name, you must wait the full 28 days before you can change it again.

What if I do not have admin access to the page?

Only admins can change a page name. If you are an editor or moderator, you will not see the option to edit the name in Settings. Ask someone with admin access to make the change, or request that they promote you to admin status.

Will my followers be notified when I change my page name?

No. Your followers will see the new name when they visit your page, but Facebook does not send them a notification about the change. If you want people to know about it, you can post an announcement on your page.

Can I change my page name back to what it was before?

Yes, but you still have to wait 28 days. If you changed your name and regret it, you can change it back after the waiting period ends. The 28-day rule applies whether you are changing to something new or reverting to an old name.

Does changing my page name affect my page URL or web address?

No. Your page URL stays the same when you change the page name. If you want to change the URL as well, that is a separate step in Settings under Page Address or Username, and it has its own requirements and waiting periods.