How to change your Facebook page name

You can change your Facebook page name directly from your page settings. Go to your page, click the settings icon (gear symbol) in the top right, select Settings, then choose General from the left menu. Look for the Page Name field, click Edit, type your new name, and click Save Changes. Facebook will ask you to confirm the change.

The process takes less than a minute, but there are limits on how often you can change it and what names Facebook allows. Understanding these rules before you start saves you from hitting a rejection and having to wait before trying again.

Key Takeaways

  • You can change your page name from Settings > General > Page Name, then click Edit and Save Changes.
  • Facebook limits you to one name change every 60 days, so choose carefully before you submit.
  • Your new name must follow Facebook's naming rules: no all-caps words, no excessive punctuation, and no impersonation of real people or brands you don't own.
  • The change takes effect immediately, but it may take a few hours for the new name to show everywhere across Facebook.
  • If your change is rejected, Facebook will tell you why in a notification, and you can try again after 60 days.

Where to find the page name setting

Start on your Facebook page itself, not from your personal profile. If you manage multiple pages, make sure you are on the correct one by checking the page name at the top of the screen.

Once you are on the right page, look for the settings icon in the top right corner — it looks like a gear or cog. Click it and select Settings from the dropdown menu. On the left side of the screen, you will see a menu with several options. Click General to expand that section. The Page Name field will be one of the first items listed. Click the Edit button next to it to open the text box where you can type your new name.

Facebook's rules for page names

Facebook does not allow every name you might want to use. The platform has specific rules designed to prevent impersonation, spam, and confusion. Your new name cannot be all capital letters (except for acronyms like "USA" or "FBI"), cannot use excessive punctuation or special characters, and cannot pretend to be a real person or a brand you do not own.

Names that include numbers, hyphens, or underscores are usually allowed, but Facebook reviews each change. If your name includes a business name, charity name, or public figure name that you do not represent, Facebook will reject it. The platform also rejects names with repeated characters (like "Cooooool Page") or names that look like they are trying to game the search system.

If your change is rejected, Facebook sends a notification explaining why. You can try a different name immediately, but you still have to wait 60 days from your last successful change before you can change it again.

The 60-day waiting period between changes

Facebook enforces a 60-day limit on how often you can change your page name. This means once you successfully change your page name, you cannot change it again for 60 days. The clock starts from the date of your last successful change, not from when you attempted a change that was rejected.

If you try to change your name before 60 days have passed, Facebook will show you an error message telling you when you will be able to change it again. There is no way to speed this up or request an exception. Plan your name change carefully so you do not waste your one change per 60 days on a name you want to adjust later.

How long the change takes to show up everywhere

After you click Save Changes, your new page name takes effect immediately on your page itself. However, it may take a few hours for the new name to appear everywhere else on Facebook — in search results, in your followers' feeds, in notifications, and on other people's pages that link to you.

During this delay, some people may still see your old name if they visit your page or search for it. This is normal and temporary. If after 24 hours your new name still has not appeared in search results or on other parts of Facebook, try logging out and logging back in, or clearing your browser cache.

What happens if Facebook rejects your name change

If your name does not follow Facebook's rules, you will receive a notification explaining the reason for the rejection. Common reasons include using all capital letters, impersonating someone, using excessive punctuation, or including a name you do not have rights to use.

You can try a different name right away — the rejection does not count against your 60-day limit. However, your last successful name change still counts, so you cannot make another successful change until 60 days have passed from that date. Read Facebook's explanation carefully so your next attempt follows the rules.

Changing your page name on mobile

The process on a mobile phone or tablet is nearly identical to the desktop version. Open Facebook, navigate to your page, and tap the three horizontal lines (menu icon) in the bottom right corner. Tap Settings, then General, then find Page Name. Tap Edit, type your new name, and tap Save Changes.

The same 60-day waiting period and naming rules apply whether you change your name on mobile or desktop. If you start the change on one device, you can finish it on another without any issues.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No. Facebook enforces a strict 60-day limit between successful name changes. If you try to change your name before 60 days have passed, Facebook will show you an error message with the exact date you will be able to change it again. Rejected changes do not count against this limit.

Will changing my page name affect my followers or my page's reach?

No. Your followers will remain followers, and your page's reach and engagement history will not be affected. People who follow you will see the new name, but they will not be unfollowed or lose access to your content. Search rankings may shift slightly as Facebook's system updates, but this is temporary.

What if someone else owns the name I want to use?

If the name belongs to a real person, business, or brand that you do not represent, Facebook will reject your change. You cannot use someone else's name or brand name even if that person or brand does not have a Facebook page yet. Choose a name that is unique to your page or clearly indicates what your page is about.

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days from your last successful change. If you changed your name and want to revert to the old name, you can do so, but only after the 60-day period has passed. Plan ahead if you think you might want to switch back.

Does changing my page name change my Facebook URL?

Not automatically. Your page's URL (the web address) is separate from your page name. If you have a custom URL set up, changing your page name will not change it. You can update your custom URL separately in Settings > General > Page Address, but you can only change your custom URL once every 60 days as well.