Change your page name through Facebook's settings menu

To change a Facebook page name, go to your page, click the Settings icon in the top right corner, and select Settings. In the left menu, click General, then find the Page Name field. Click Edit next to your current name, type the new name, and click Save Changes. Facebook will review the change and notify you when it's approved, usually within a few minutes to a few hours.

The process is the same whether you manage a business page, community page, or personal brand page. You must be an admin or editor of the page to make this change. If you don't see the edit option, check that you have the right permission level.

Key Takeaways

  • Access page settings through the Settings icon at the top right of your page, then select General and Page Name.
  • Facebook reviews most name changes within minutes to hours and will send you a notification when the change is live.
  • You can change your page name as often as you want, but Facebook may flag repeated changes as suspicious activity.
  • If your page name contains a business category or location, you may need to update those separately in the About section.

What happens to your page URL when you change the name

Your page's web address (URL) does not automatically change when you rename the page. If your page currently has a custom URL like facebook.com/yourpagename, it will stay the same even after you change the display name. This is actually helpful because your followers can still find you at the old link.

If you want to change the custom URL itself, you can do that separately in Settings under General by clicking Edit next to Page Address. Facebook only lets you change the custom URL once every 5 days, and you can only do this if your page has at least 25 followers. The new URL becomes active immediately.

Restrictions and things Facebook won't allow

Facebook has rules about what you can name a page. You cannot use all capital letters, excessive punctuation, or numbers that look like letters (like using "0" instead of "O"). You also cannot include URLs, email addresses, or calls to action like "Click Here" or "Visit Us" in the page name itself.

If your page name violates these rules, Facebook will reject the change and ask you to try again. Pages that impersonate real people or organizations, or that use misleading names to trick people into following them, may be disabled entirely. If your name change is rejected, Facebook will tell you why in an error message.

How often you can change your page name

You can change your page name as many times as you want, but Facebook monitors for patterns. If you change your name very frequently — more than once a week, for example — Facebook may temporarily lock you out of making further changes or flag your account for review. This is to prevent spam and abuse.

If you need to change your name multiple times for legitimate reasons (testing different branding, correcting a typo, updating business information), space the changes out by at least a few days. If you get locked out, wait at least 24 hours before trying again.

Updating related information when you rename

When you change your page name, some related fields do not update automatically. If your page has a category like "Restaurant" or "Local Business," that stays the same. If your page description mentions the old name, you'll need to edit that separately by going to Settings and clicking Edit next to About.

Your page's profile picture and cover photo do not change. If your old name was written into either image, you may want to update those graphics to match your new page name. You can upload new images by clicking on the profile picture or cover photo and selecting Upload Photo.

What to tell your followers when you rename

If your page has followers, consider posting an announcement that you've changed the name. This prevents confusion and reminds people they're still following the same page. A simple post like "We've updated our page name to [New Name] — same great content, new look" takes 30 seconds and keeps your audience in the loop.

If you have a large following or your page is well-known under the old name, you might want to wait a day or two after the change to post the announcement. This gives Facebook time to fully process the change across all devices and browsers.

Frequently Asked Questions

Will my followers lose access to my page if I change the name?

No. Your followers will continue to see your page in their feed and can still find it by searching. The page itself does not move or disappear — only the display name changes. They will see the new name the next time they visit your page.

Can I change my page name back to what it was before?

Yes. There is no limit on reverting to an old name. You can change your page name back and forth as many times as you want, though Facebook may flag very frequent changes. If you made a mistake, you can fix it immediately.

What if Facebook rejects my name change?

Facebook will show you an error message explaining why. Common reasons are special characters, all caps, or a name that looks like spam. Read the error, remove the problematic part, and try again. If the message is unclear, try a simpler version of the name first.

Do I need to update my page URL if I change the name?

No, your URL stays the same automatically. If you want a URL that matches your new name, you can change it separately in Settings under Page Address, but only once every 5 days and only if your page has at least 25 followers.