The basic steps to rename your Facebook page

To change your Facebook page name, go to your page, click Settings in the top menu, then select General from the left sidebar. Look for the Page Name field, click Edit next to it, type your new name, and click Save Changes. Facebook processes the change immediately, though it may take a few minutes to appear across all devices.

You can change your page name as often as you want, but there are a few restrictions. Facebook does not allow page names that are misleading, impersonate someone else, or violate their community standards. The name must also be between 1 and 255 characters. If you try to save a name that breaks these rules, Facebook will reject it and show you an error message explaining why.

If you have recently changed your page name and want to change it again, you can do so without waiting. There is no cooldown period between name changes on Facebook pages, unlike personal profiles which have a 60-day waiting period after a name change.

Key Takeaways

  • Access your page settings by clicking Settings at the top of your page, then select General from the sidebar.
  • The Page Name field is where you edit your current name; click Edit, type the new name, and click Save Changes.
  • Facebook rejects names that are misleading, impersonate others, or violate community standards, and will show you an error message if yours does.
  • Page name changes take effect immediately and appear across all devices within a few minutes.
  • You can change your page name as many times as you want with no waiting period between changes.

What happens to your page URL when you change the name

When you change your page name, your page URL (the web address) does not change automatically. If your page had a custom URL like facebook.com/yourpagename, it stays the same even after you rename the page. This is helpful because any links people have saved or shared will still work.

However, if you want to change your custom URL to match your new page name, you can do that separately in Settings under Page Info. You can only change your custom URL once every 30 days, and only if your page has at least 25 followers. If you have not set a custom URL yet, Facebook will assign you a default one based on your page ID number.

Restrictions and rules for page names

Facebook has specific rules about what you can name your page. You cannot use all capital letters, excessive punctuation, or repeated characters (like "AAAA" or "!!!"). You also cannot include URLs, email addresses, or phone numbers in the page name itself. If your page represents a business, organization, or public figure, the name should match what people actually know that entity by.

If your page name violates Facebook's rules, you will see an error message when you try to save it. The message will tell you what the problem is — for example, "Page names cannot contain URLs" or "Please use standard capitalization." You can then edit the name and try again. If you believe Facebook rejected your name by mistake, you can report the issue through the Settings menu.

Renaming a page you do not admin

If you are not the page admin, you cannot change the page name. Only people with the Admin role can rename a page. If you have a different role — such as Editor, Moderator, or Analyst — you will not see the Edit button next to the page name in Settings.

If you need to rename a page and do not have admin access, contact someone who does and ask them to make the change. The admin can grant you admin access if they want, which would let you rename the page yourself. To check your role, go to Settings, click Page Roles, and look for your name in the list.

Changing a page name after a business rebrand

If your business has rebranded and you need to update your page name to match, the process is the same as any other name change. Go to Settings, find Page Name, click Edit, type the new name, and save. However, you may also want to update other parts of your page at the same time: your profile picture, cover photo, page description, and any pinned posts that mention the old name.

After you change your page name, consider posting an announcement to your followers so they know it is the same page under a new name. This is especially important if your old name was well-known. You can also update the page description (also called the "About" section) to explain the rebrand and reassure followers that their saved page link will still work.

Troubleshooting: Why Facebook rejected your name change

If you tried to change your page name and got an error message, the most common reasons are: the name violates Facebook's community standards, it is too similar to another page, it contains characters Facebook does not allow, or it is misleading in some way. Read the error message carefully — it usually tells you exactly what the problem is.

If the error message is unclear, try removing special characters, numbers, or unusual capitalization and try again. If you still cannot change the name and believe the rejection is wrong, you can report it through Settings. Click the question mark icon next to the error message, then select "Report a Problem." Facebook will review your request, though responses can take several days.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. There is no limit on how many times you can change your page name or what you change it to. You can rename your page back to its original name whenever you want, and the change takes effect immediately.

Does changing my page name affect my followers or page statistics?

No. Your followers stay on your page, your post history remains the same, and all your page statistics (likes, engagement, reach) are unaffected. The page itself does not change — only the name that appears at the top.

What if someone else already has the page name I want?

Facebook allows multiple pages to have the same name as long as they are different pages. However, if another page has a very similar name and you are trying to impersonate it, Facebook will reject your name change. If you want a name that is already taken, you will need to choose something different.

How long does it take for the name change to show up everywhere?

The name change is saved immediately, but it may take a few minutes to appear on all devices and in all places where your page is shown (like search results, your followers' feeds, and shared links). If you do not see the new name after 10 minutes, try refreshing your browser or logging out and back in.