You can change your Facebook page URL once you meet Facebook's requirements

Facebook lets you create a custom URL for your page — a short, memorable web address instead of the long string of numbers Facebook assigns by default. The URL appears in your page's web address bar and makes it easier for people to find and share your page. You can change it, but only if your page meets certain conditions first, and you can only change it a limited number of times.

The process takes a few minutes and happens entirely within Facebook's settings. You do not need to contact Facebook support or use any external tools. However, once you change your URL, the old one stops working, so you should plan the change before you make it.

Key Takeaways

  • Your Facebook page must be at least 14 days old and have at least 25 followers before you can create a custom URL.
  • You can only change your page URL a small number of times, so choose carefully — Facebook does not allow unlimited changes.
  • After you change the URL, the old address stops working and redirects to your new one for a limited time.
  • Custom URLs can include letters, numbers, periods, and underscores, but not spaces or special characters.
  • The change takes effect immediately, but search engines may take time to update their records of your new address.

Check whether your page meets Facebook's requirements

Before you can create a custom URL, your page must satisfy two conditions. First, your page must be at least 14 days old. Second, your page must have at least 25 followers. If your page is newer than 14 days or has fewer than 25 followers, Facebook will not let you proceed, and you will need to wait or build your audience first.

You can check your follower count by going to your page and looking at the number displayed under your page name. If you are close to 25 followers, focus on inviting people to follow your page or sharing content that encourages follows. Once you hit both requirements, you can move forward.

Go to your page settings and find the URL section

Log into Facebook and navigate to your page. Click the "Settings" button, which appears near the top of your page next to the "Edit Page" or "About" button. In the left menu, look for "Basic Information" or scroll down until you see a section labeled "Page Address" or "Web Address."

The current URL will be displayed here. It typically looks like facebook.com/people/Your-Page-Name/123456789 or facebook.com/yourpagenumber. Next to this field, you should see an "Edit" button or a pencil icon. Click it to open the URL editor.

Enter your new custom URL and check availability

When you click to edit the URL, a text field will appear where you can type your desired custom address. Facebook will show you what the full URL will look like: facebook.com/yourchosencustomurl. Type the name or phrase you want to use. Keep it short, memorable, and relevant to your page or business.

As you type, Facebook checks whether that URL is already taken. If the name is available, you will see a green checkmark or confirmation message. If it is taken, Facebook will tell you it is unavailable, and you will need to choose a different one. Try variations — adding numbers, underscores, or abbreviations — until you find one that is free.

Understand what characters and names Facebook allows

Facebook custom URLs can contain letters (uppercase and lowercase), numbers, periods, and underscores. You cannot use spaces, hyphens, or special characters like @, #, or &. The URL must be at least 5 characters long. Facebook also reserves certain words and will not let you use them — for example, you cannot use "facebook," "admin," or other terms Facebook protects.

Avoid URLs that might confuse people or look like they belong to someone else. If you run a business, use your actual business name or a clear abbreviation. If you are a creator or public figure, use your real name or stage name. This makes your page easier to find and builds trust with your audience.

Save your new URL and verify the change

Once you have chosen an available URL and entered it in the field, look for a "Save" or "Confirm" button. Click it to finalize the change. Facebook will process the change immediately, and your new URL will be active right away.

After you save, go back to your page and check the URL in your browser's address bar. It should now show your new custom address. Share this new URL with your audience, update it on your website or other social media profiles, and let people know about the change. The old URL will redirect to your new one for a limited time, but it is best to update your links everywhere so people use the new address.

Know the limits on how often you can change your URL

Facebook does not allow unlimited URL changes. You can change your page URL a small number of times — the exact limit varies, but Facebook typically allows a few changes over time. After you use up your changes, you may have to wait a period of time before you can change it again, or you may not be able to change it at all.

Because of this limit, think carefully before you change your URL. Make sure the new address is one you will want to keep for a while. If you are unsure, test it out by saying it aloud or asking a few people whether it is easy to remember and spell. Once you change it, treat it as permanent.

Frequently Asked Questions

What happens to my old Facebook page URL after I change it?

Your old URL stops working as a direct link, but Facebook redirects it to your new URL for a limited time. However, you should not rely on this redirect. Update your website, email signature, and other social media profiles with your new URL so people use the current address.

Can I change my Facebook page URL back to what it was before?

You can change your URL again if you have not used up your limit, but Facebook does not may provide that your old custom URL will be available. Someone else may have claimed it. If you want to go back to an old URL, try changing to it immediately, but be prepared to choose something different if it has been taken.

How long does it take for the new URL to show up in search results?

The URL change takes effect immediately on Facebook, but search engines like Google may take days or weeks to update their records. During this time, people searching for your page might still see the old URL in search results. You can help speed this up by updating links on your own website and asking other sites that link to you to use the new address.

Can I use special characters like hyphens or spaces in my custom URL?

No. Facebook only allows letters, numbers, periods, and underscores. You cannot use hyphens, spaces, or symbols. If you want to separate words, use an underscore (like my_page_name) or write the words together (like mypagename).

What if the custom URL I want is already taken?

Try a variation. Add numbers to the end, use an abbreviation, or add a descriptor related to your business or location. For example, if "bakery" is taken, try "bakery2024" or "bakery_downtown." Keep testing combinations until you find one that is available and still represents your page well.