How to change your Facebook business page name
You can change your Facebook business page name directly from the page settings. Go to your business page, click the settings icon in the top right, select "Page info" from the left menu, find the "Page name" field, and type the new name. Facebook will ask you to confirm the change, and it takes effect immediately for most pages.
The process is straightforward, but Facebook has rules about how often you can change it and what names are allowed. If you've changed your page name recently, you may have to wait before changing it again. Facebook also blocks names that look like they're impersonating someone else, contain excessive symbols, or violate their naming policies.
Key Takeaways
- You can change your business page name from Page Settings > Page Info > Page Name, and the change takes effect immediately.
- Facebook limits how often you can change your page name — typically you must wait 60 days between changes, though this varies by account history.
- Your new name must follow Facebook's naming rules: no excessive symbols, no impersonation, and no misleading claims about what your business is.
- If you want to keep your old name visible, you can add it as an "Also Known As" name instead of replacing the main page name entirely.
- Changes to your page name do not affect your page URL unless you manually update it, and your followers see the new name immediately.
Step-by-step: changing your page name in settings
Start by opening your business page and clicking the settings icon (a gear symbol) in the top right corner of the page header. From the dropdown menu, select "Settings and privacy," then "Settings." On the left side menu, click "Page info."
In the Page Info section, you'll see the "Page name" field near the top. Click on the current name to edit it. Type your new business name into the field. Facebook will show you a preview of how the name will appear. Once you're satisfied, click "Save changes" or "Confirm" (the exact button label varies by device).
Facebook will send you a confirmation message. The name change usually appears on your page within minutes. Your followers will see the new name immediately in their feeds and when they visit your page.
Understanding Facebook's name-change waiting period
Facebook enforces a waiting period between name changes to prevent abuse and spam. Most business pages must wait 60 days after a name change before making another one. However, this rule is not absolute — newer pages or pages with limited history may face longer waiting periods, and pages with violations may face restrictions.
If you try to change your name and see a message saying you've changed it too recently, you'll need to wait until the restriction lifts. Facebook doesn't always show you the exact date you can change it again, so if you need to know, you can contact Facebook Business Support through your Page Settings.
This waiting period applies only to the main page name. You can add or remove "Also Known As" names (alternate names for your business) without hitting this limit, which is useful if you want to keep your old name visible without making it your primary page name.
What names Facebook will and won't allow
Facebook's naming policy blocks certain types of names to prevent impersonation, fraud, and spam. You cannot use a name that impersonates a real person, celebrity, or brand you don't own. You also cannot use names designed to mislead people about what your business is — for example, calling a plumbing business "Facebook Support" or "IRS Tax Help."
Names with excessive symbols, numbers, or special characters are rejected. Facebook allows some punctuation (like hyphens or apostrophes in legitimate business names), but strings of symbols or numbers meant to bypass their filters will be flagged. Names that are entirely in symbols or that use numbers as letter substitutes (like "F@c3b00k") will not pass.
If Facebook rejects your name change, you'll see a message explaining why. The most common reasons are impersonation concerns, misleading claims, or excessive symbols. If you believe your name was rejected in error, you can appeal through the same settings page — Facebook will review your request, though responses can take several days.
Using "Also Known As" names instead of changing your main name
If you want to keep your old business name visible without waiting 60 days or without making a full name change, you can add it as an "Also Known As" name. This appears on your page as an alternate name and helps people find you if they search for your old name or any previous business names.
To add an "Also Known As" name, go to Page Settings > Page Info, and look for the "Also Known As" field below the main page name. You can add multiple alternate names here. These names appear on your page but do not replace your primary page name, and you can add or remove them without hitting the 60-day waiting period.
This approach is especially useful if you've rebranded but want customers who knew your old name to still find you. Search engines and Facebook's internal search will index both your main name and your "Also Known As" names, making your page discoverable under either name.
How name changes affect your page URL and search visibility
Changing your page name does not automatically change your page URL (the web address people use to visit your page). If your page URL is facebook.com/oldname, it will stay that way even after you change the page name to something new. This is actually helpful — your page link remains the same, so any old posts, ads, or external websites linking to your page will still work.
However, you can manually change your page URL if you want it to match your new name. Go to Page Settings > Page Info, find the "Page address (URL)" field, and click "Edit." You can change it once every 60 days. Keep in mind that changing your URL breaks any old links to your page, so only do this if you're prepared to update links on your website and other places where you've shared your page address.
Search visibility is not affected by your page name change. Facebook's search algorithm and Google's search results will pick up your new name within hours or days. Your followers will see the new name in their feeds and on your page immediately, but external search engines may take longer to update their indexes.
What to do if Facebook rejects your name change
If you receive an error message when trying to change your page name, read the specific reason Facebook provides. The most common rejections are for impersonation, misleading names, or excessive symbols. Review your proposed name against Facebook's policies and try a different name that clearly represents your actual business.
If you believe the rejection was a mistake — for example, if your business name genuinely includes symbols or numbers that Facebook flagged — you can appeal. In the same settings area where you tried to change the name, look for an "Appeal" or "Request Review" button. Explain why your name should be allowed and provide any supporting information (like business registration documents if your legal name includes symbols).
Appeals typically take 24 to 72 hours. Facebook will either approve your name change or send you another message explaining why it was rejected. If your appeal is denied, you'll need to choose a different name that complies with their policies.
Frequently Asked Questions
Can I change my page name back to what it was before?
Yes, but you'll still have to wait 60 days between changes. If you changed your name and want to revert, you can do so after the waiting period expires. In the meantime, you can add your old name as an "Also Known As" name so people can still find you under both names.
Does changing my page name affect my followers or messages?
No. Your followers stay on your page, and all your messages, posts, and page history remain intact. The only thing that changes is the name people see when they visit your page or see your posts in their feed. Your page ID and all backend data stay the same.
How long does it take for the new name to show up everywhere?
Your page name changes immediately on Facebook itself. However, external search engines like Google may take several days to update their indexes. If you've shared your page link on your website or other platforms, those links will still work, but the page name shown in search results may lag behind.
Can I use special characters or emojis in my business page name?
Facebook allows some punctuation in business names (like apostrophes in "O'Brien's Bakery"), but it blocks excessive symbols, numbers used as letters, or strings of emojis. If your business name legitimately includes a symbol, try submitting it — if it's rejected, you can appeal with documentation of your legal business name.
What if someone else owns a similar name and complains?
Facebook will investigate if someone reports your page for impersonation or trademark violation. If your page name genuinely represents your business and you're not impersonating anyone, you should be fine. However, if you're using a name that's confusingly similar to a well-known brand or person you don't represent, Facebook may force a name change or disable your page.