Change your business name in Facebook settings

To change your business name on Facebook, go to your business page, click the settings icon in the top right, select "Page info," and then click the pencil icon next to your current business name. Type your new name and click "Save Changes." Facebook will review the change, which usually takes a few minutes to a few hours.

If you manage multiple business pages, you'll need to repeat this process for each one. The name change applies only to that specific page, not to your personal account or other pages you run.

Facebook has rules about what you can name your business page. The name must match what appears on your official business registration, tax documents, or the storefront itself. If Facebook suspects the name doesn't match your actual business, they may reject the change or ask you to provide documentation.

Key Takeaways

  • Go to your business page settings, find "Page info," and use the pencil icon next to your business name to edit it.
  • Facebook reviews name changes and usually approves them within a few minutes to a few hours.
  • Your new business name must match official documents like your business registration, tax ID paperwork, or physical storefront signage.
  • If Facebook rejects your name change, they will ask you to upload proof that the new name is legitimate before you can try again.
  • Changing your page name does not affect your personal Facebook account or any other pages you manage.

What happens to your page URL and followers when you change the name

When you change your business name, your page URL stays the same unless you manually change it. This means your followers will still find you at the same web address, and any links you've shared or that others have posted will continue to work. Your follower count and page history remain unchanged.

If you want to change your page URL to match your new business name, you can do that separately in the "Page info" section. Facebook allows you to change your URL once every 30 days, but only if your page has at least 25 followers. Keep in mind that changing your URL will break any old links to your page, so update those links on your website and other platforms where you've posted them.

When Facebook rejects your name change

Facebook may reject your name change if the new name doesn't match your official business documents or if it violates their naming rules. Common reasons for rejection include using all capital letters, adding symbols or numbers that aren't part of your actual business name, or including words like "official" or "real" when you're not the original business owner.

If your change is rejected, Facebook will send you a message explaining why. You can then upload documentation to prove your business name is legitimate. Acceptable documents include your business license, articles of incorporation, tax ID letter, or a photo of your storefront with the business name visible. Upload the document through the same settings page where you tried to change the name, and Facebook will review it again.

If you've been rejected multiple times, wait at least a week before trying again. Facebook's review system sometimes flags accounts that make repeated unsuccessful attempts, and spacing out your requests reduces the chance of a temporary block on name changes.

Changing your business name on Facebook Pages Manager

If you manage your business page through Facebook Pages Manager (the mobile app), the process is slightly different. Open the app, tap the menu icon, select your business page, tap "Settings," then "Page info," and look for the business name field. Tap the pencil icon and enter your new name, then tap "Save."

The Pages Manager app sometimes takes longer to sync changes than the desktop version does. If your name change doesn't appear immediately on your page, wait 15 to 30 minutes and refresh the app. If it still hasn't updated after an hour, try making the change on a computer instead.

Updating your business name across other Facebook tools

Changing your page name does not automatically update your business name in Facebook Ads Manager, Facebook Business Suite, or Instagram if your Instagram account is linked to your Facebook page. You'll need to update these separately.

In Facebook Ads Manager, go to "Settings," then "Business Settings," find your business account, and update the business name there. In Facebook Business Suite, go to "Settings," select your business, and update the name in the business information section. If you have an Instagram business account linked to your Facebook page, the Instagram name will not change automatically—you'll need to update it directly in Instagram's settings.

How long the name change takes to appear everywhere

Facebook usually approves straightforward name changes within a few minutes. If your new name matches your business documents and doesn't violate naming rules, you should see it live on your page within an hour. However, the change may take longer to appear in Facebook search results, on your followers' feeds, or in third-party tools that pull data from Facebook.

If you've linked your Facebook page to Instagram, Google Business Profile, or other platforms, those services may not update automatically. Check each platform separately and update the business name there as well. Some platforms update within 24 hours; others may take several days.

Frequently Asked Questions

Can I change my business name on Facebook if I don't have official documents?

If Facebook rejects your name change and asks for documentation, you'll need to provide it. If you don't have formal business registration documents, a photo of your storefront or business signage with the name visible may work. Contact Facebook's support team through the settings page to ask what documents they'll accept for your specific situation.

Will my customers see my old business name in their notifications after I change it?

Notifications that were sent before the name change will still show your old business name. New notifications and posts will show your updated name. Your followers will see the new name on your page immediately after the change is approved.

How often can I change my business name on Facebook?

Facebook doesn't publish a specific limit on how often you can change your business name, but changing it too frequently may trigger a review or temporary restriction. If you need to change your name more than once in a short period, space the changes out by at least a week and have documentation ready in case Facebook asks for it.

What if my business name has special characters or numbers?

Facebook allows numbers and some special characters if they're part of your actual registered business name. For example, "ABC 123 Plumbing" or "Joe's Deli" are fine. However, Facebook will reject names with excessive symbols, emojis, or characters that aren't part of your official business registration. If your business name legitimately includes special characters, upload your business license to prove it.